Take 10 min: Six Quick Tips for Writing SEO-Friendly Content

Writing for SEO means more than just stuffing your copy with the right keywords. Anyone can do that—and immediately lose readers in the less than 33 seconds of attention they're willing to give your site. Effective SEO copywriting, by contrast, is the art of creating fresh, engaging copy that just happens to have the right keywords in the best places to attract more visitors to your site.

In just 10 minutes, learn how to write keyword-rich copy that helps visitors find your website in the search engines, but is never boring or forced. You'll also discover how to effectively use those keywords in headers, tags, and links. Plus, if you're an SEO copywriting newbie, you'll get a few tips on how to get started optimizing your website.

Read more: http://www.marketingprofs.com/marketing/online-seminars/450#ixzz2UBbte79Y

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Using Web Analytics to Save Money in Business!

Web Analytics tools are a very powerful tool if you would realize their potential. And these days, there is no dearth of such tools. With new and revamped versions and use of the latest mapping technologies, the kind of charts and information these tools provide can be used greatly to your advantage.

Any good analytics tool offers a lot of information on demographics, keyword related searches, landing pages and more importantly exit pages. All of these cues can be used to your advantage. For example, an analysis of exit pages can be used to design new buttons which prompt a user to action and lands him on a, say, checkout page or on a page with a lot of options to club products and earn discounts or to a free video tutorial to learn about a product or even a testimonial page! Similarly, demographics can be used to concentrate ad campaigns to specific regions (too obvious). Traffic Sources can be analyzed to better understand how users are finding your site and then maybe using sponsored ads at some of these sources. Then again, the Mobile Visitor trending can help you realize whether or not you should spend money to build a special mobile version for your kind of website. Or you could simply go to your Analytics dashboard, see the overall Pageviews for the month, the bounce rate and Time Spent and then logout, like I promptly do. But then, even this can provide you with valuable information!

Now, I suck badly at analyzing charts and honestly I am too lazy to look at a chart and draw conclusions. But very recently, a simple observation saved me a lot of money. In fact, it helped me made some! I never cared to see this previously, but the charts I get to see from my analytics report for my business website can display daywise as well as hourwise. This (eureka) discovery actually brought a pattern right in front of my eyes. There was a specific time of the day (on 3 particular days of the week) I was getting the maximum pageviews. It was not always true, but there was definitely a pattern.

Now my ad campaign does not run daily (still short on budget). So, I decided to concentrate the ads around this time of the day. Obviously, the campaign gets exhausted soon because the searches are maximum (as the report suggested) at this time. But, the chances of conversion are greatly increased. This did bring me an increase too, although I am too lazy to analyze if it was an increase of 10% in the conversions or 43%. Maybe, some other time.

So my advice is that if you are running an online business, the first thing you need to do today is add some analytical intelligence to the website's pages so that you get your hands on some real Visitor Trending information. Once you have that, keep aside a day every week to analyze how your website traffic is behaving. Take my word, the discoveries you will make will be worth every minute of your precious time.

Article Source: http://EzineArticles.com/6831082

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Search Engine Ranking - Quick and Easy Tips To Get To The Top!

Search engine optimization (SEO) is one of the most important things to learn if you're looking to get to Page One on Google.

There are several different techniques you can use, but they all have one thing in common, and that's to get your website ranking highly in the search engines. By having a high ranking site, you will attract more traffic to your website, gain more exposure for your business, whether that's online or bricks and mortar, and most importantly you will increase your bottom line profits.

Build It And They Won't Come!

Just having a website does not mean that visitors will find it. Even if you think you have the best looking website in the world, it doesn't mean a flood of traffic will suddenly hit your site unless you do the right things to promote it.

The first promotion you need to do is alert the search engines to your website's very existence. There are literally 1000s of new websites coming online each and every day, so unless you wave the right flags to say "here I am, come crawl me", the search engine spiders will bypass your website for the ones that are being actively promoted.

On Site Optimization

The first thing you have to do in order to improve search engine ranking is start out with the right basics. It's no use employing the more technical ways of getting higher in the rankings if you don't have a good foundation to build on.

A solid foundation for your website's future rankings can be created by having good on page optimization. By this I mean, your actual website must be built in a certain way, and the content must contain certain elements, for the search engines to love it.

Proper Use of Meta Tags

Good onsite optimization does wonders for your website. You are in control of your site, and there are things you can do to make your website stand out and shine like a beacon in the mist. Arguably the most important onsite optimization technique is to use good Title Tags. Title tags will definitely improve search engine ranking because it will describe to the search engines what your web page is about in a nutshell. Therefore the main keyword you wish to be ranked for should be included in the Title Tag as part of a short description.

The next most important thing is the Meta Description. Again, ensure your main keyword and some related keywords are included, but definitely make sure it reads well since this description is what will be shown to searchers and will influence whether or not they click on your link. Try to make it a call to action, and keep it to a couple of sentences at most.

Meta Keywords used to be taken into consideration by the search engines, but since this feature was often abused by webmasters and used for keyword stuffing, the Meta Keywords are now largely disregarded by the search robots. That's not to say you shouldn't make use of this section of your website and include relevant keywords, but it will not be a big influence on how your website ranks in the search engines.

Summary

On Page or On Site Optimization is a key tool to improve search engine ranking, and if you implement the things we've discussed above, you have a solid foundation to build upon and further improve your results.

Your website should be seen as a long term investment which you have to look after and nurture, and over time with the right techniques you will see significant improvements in your rankings, and in turn significant improvements in your website's performance in relation to sales.Article Source: http://EzineArticles.com/6876023

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