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Friday, March 27, 2015

Hacking the Google Display Network for Insanely Low CPC



The Google Display Network is massive; across this network of millions of websites, apps, and videos, you can reach 93 percent of all Internet users. In years past, though, it was considered a lower-quality way to advertise than search.
That's not at all true. The GDN has way more ad inventory, lower CPCs, and is often the better choice for some advertisers. The key is in knowing how to make the most of Google Display, to lower your CPCs, increase conversion, and improve your ROI.
If you've read anything I've written here ever, you probably know I'm a big fan of Quality Score (QS) in AdWords.
GDN uses Quality Score to help determine your placements and costs, but they're pretty quiet about it – in fact, Google tries to downplay its importance. Yet we've found in our analysis of thousands of AdWords accounts that higher QS typically means lower CPCs. The key to those higher Quality Scores is higher click-through rates (CTRs).

So how do you achieve insanely low costs per click on the Google Display Network? Use these five GDN hacks, which are all geared to improving CTR and driving higher QS.

1. Get to Know Display Ad Builder

Sure, you can use vibrant, eye-catching images on the Google Display Network, yet 67.5 percent of the ads there are actually just text ads. Yawn.
Those text ads, by the way, get far fewer clicks than image ads (0.23 percent vs. 0.31 percent, based on internal research).
google-adwords-features-display-ad-creator
Using Display Ad Builder, you can actually get Google to pull images from your website and do about 80 percent of the work of creating ads with your colors and branding.

2. Exclude Mobile Apps

In-app activity accounts for a sizable chunk of the average mobile user's time spent on their device. Mobile is great – yet not all mobile activity is great for your GDN campaigns. In fact, unless you're targeting app users, you may want to exclude them altogether.
Google places your display ads on relevant sites and while there are definitely a lot of places advertisers want to be in mobile, inside games apps probably isn't one of them. Have you ever tried to close an in-app ad and accidentally clicked on it? If the app isn't geared toward your target audience, there's no reason for you to be there paying for clicks that have more chance of being unintentional or otherwise useless than not.

3. Use Google Web Designer for HTML5 Ads

Google rebuilt its Web Designer last year, adding a ton of new features including improved integration with other Google products. The greatest part is the interactive, animated HTML5 ad builder.
Check it out:
Animated HTML 5 ads will draw in more attention and clicks vs. static image ads alone.

4. Target In-Market Audiences & Specific Demographics

In-market audiences and demographics targeting are two powerful options for reaching your target audience on the GDN.
In-market audiences are people whose search and/or browsing history shows they may be in the market for a type of product or service. Someone who has been searching for "flowers" and visiting flower retailer sites could be identified as in-market for Mother's Day gifts, for example. In-market targeting also works well for products/services with longer buying cycles.
gdn-demographic-targeting
Demographics targeting can actually be layered with other targeting options to further narrow your audience, so these aren't mutually exclusive. Further improve your CTRs and reach the most relevant people possible by using gender, age, and parental status information to segment your audience.

5. Tap Into the Power of Remarketing

Remarketing ads are one of the most effective ways to improve your relevance and Quality Score and therefore lower your CPCs. Visitors to your website are tagged so you can get in front of them with ads as they move around the Web, browsing sites, watching videos, checking their email, and more.
Pauline Jakober shared some good tips recently on optimizing your remarketing campaigns.

Focus on Improving CTR and Quality Score for Big Wins on the Google Display Network

In a nutshell, a key success factor in Google Display Network advertising is to get a high Quality Score (essentially, a high click-through rate). You don't want to pursue a low CTR strategy here; sure, you’ll pay for fewer clicks, but the ones you do get will cost way more!
My own research shows that on average, every increase/decrease of 0.1 percent in CTR results in an approximate 20 percent increase or decrease in CPC. See my previous SEW column, "Google Reveals 4 Things You Need to Know About Quality Score," to learn more about the QS calculation.
Keep those objectives in mind as you're creating and optimizing campaigns.
Are you using the Google Display Network? Share your best tips for other readers in the comments!
source: http://goo.gl/ciN4Lv

Thursday, November 28, 2013

How to get Premium Adsense account easily

Premium adsense account

I am back with another post about the Google Adsense earning. In my last blogs for Top highest Google Adsense earners in the world, I have detailed the estimated earning from their Adsense account. As I said earlier , Google Adsense is their primary source of income and most of these ProBlogger and Webmasters are Premium Adsense Publisher.
Premium Adsense account is a platform that can help you make money using your website and Blog with some more added advantages and features than a normal Google Adsense account. Now the question is why “Adsense Premium”. What are its benefits? Who can be a Premium Adsense Publisher? How to be a Premium Adsense account Publisher? Today I am going to explain on how to get Premium Adsense account and what the advantage and features of Premium Adsense account Publisher.
What are the benefits and features of Premium Adsense Publisher account?
There are several advantages of having a premium Adsense publisher account. It’s a dream come true for all the normal Google Adsense account holders. These features will not only help to increase your Google Adsense earning but also help in many other ways. This also creates a faith among the users for your website, since it’s not a normal to get approved for Premium Adsense account by Google. You can enjoy the below listed advantages for Premium Adsense publisher.

1.Negotiate the percentage share from the earning. For example, you can ask for 75-80% of the Cost per click value.

2.Use more than 3 Adsense ads in a single page: For normal Adsense publisher, maximum 3 ads are allowed on a page. Even if you try to place more, it won’t work. But for Premium Adsense account publisher, you can place more than 3 ads. This really helps to improve your CTR. Higher CTR means higher earning.

3.Customize Adsense ads in any way you like as suitable to your page: A normal Adsense users has to use the standard format of ads available. While a Premium Adsense account Publisher has the added advantage of designing their own Adsense ad format with custom font sizes, styles, color schemes, custom dimension that mix with your exiting site.

4.Remove the “Ads by Google” label: Premium Adsense Publisher has the option to remove the logo for Ads by Google label from the ad block. This is very useful feature, since it helps to make your ads look like a part of the website only. This helps to increase the CTR by another 200-300%. In the below image you can see how the ad block is adjusted so that it becomes a part of the post.

5. Adsense for Adult/Casino/Gambling pages: Normal Adsense publisher are not allowed to use Adsense code on pages targeting Adults, Casino and Gambling related topics. But with Premium Adsense Account, you have these ads displaying on pages with similar topics.

6.Special Adsense Account manager: Premium Adsense account Publisher gets a separate personnel account manager who helps in optimizing your site, ads placement for better performance, thus helps in maximizing your earning with Adsense.

7.Better Reporting and Security from banning of Adsense account: Premium Adsense Account Publisher always has the option for repeated email warning before they receive the best ever shocking news from Google about Adsense account disability. Also they the better reporting about your earning and better analytic for improvising your earning in much better way.

resource: http://digital.hothungama.com/get-premium-adsense-account-easily-premium-adsense-publisher/

Tuesday, July 9, 2013

Facebook Removing Ads from Pages By Pace Lattin

 

Most recent news from Performance Marketing Insider is titled, “Facebook Removing Ads from Pages”
Performance Marketing Insider posted, “In order to pacify some of the more brand-conscious advertisers out there, Facebook has decided to start reviewing pages with questionable content and removing ads from those pages. This is generally content that more conservative folks could consider offensive, such as adult conversations, violent content, semi-sexual photos or sex-toy pages.
Facebook had reported been talking about making their rules a bit stricter and removing those pages, but in their statement, made it clear that they were wanting to preserve the freedom of sharing information.
This comes after an issue last month when several advertisers pulled out of advertising from Facebook when pages that condoned violence against women were reported in the news.
As the advertisers pointed out, they didnt want to see their brand associated with that content. In response Facebook added new rules banning overtly violent pages that promoted violence against women and allowed for a new way of reporting this content…”
resource:http://blog.es-solution.com/facebook-removing-ads-from-pages-by-pace-lattin/

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