PPC Management
What is CPC?
A few months ago I wrote about the death of paid search
and had to sustain the backlash of the paid search community through 38
comments and multiple “hate tweets.” I actually enjoyed the discussions
and learned quite a lot from some of them.
The question that kept bugging me was if there’s a correlation
between a price of a product or service and their CPC? Do keywords
associated with high-priced products cost more?
Image Credit: Wikipedia
In the...
