Google Pushed Out The Major Penguin Update (v2.0 #4)

As I reported last night at Search Engine Land, Penguin 2.0 / 4 is now live - this is the next generation Penguin update. As Google's Matt Cutts added, this impacts 2.3% of English queries and also impacts other languages but the percentage depends on the level of spam in those languages. Matt officially announced it while on This Week In Google see towards the very end of episode 199. Matt said on his blog: We started rolling out the next generation of the Penguin webspam algorithm this...

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Take 10 min: Six Quick Tips for Writing SEO-Friendly Content

Writing for SEO means more than just stuffing your copy with the right keywords. Anyone can do that—and immediately lose readers in the less than 33 seconds of attention they're willing to give your site. Effective SEO copywriting, by contrast, is the art of creating fresh, engaging copy that just happens to have the right keywords in the best places to attract more visitors to your site. In just 10 minutes, learn how to write keyword-rich copy that helps visitors find your website in the search engines, but is never boring or forced....

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