Link from an orphan page is useful or not?

No Because the page is not linked to any website page and you cannot visit it through any referral link and these pages are mainlyfor more detailshttp://www.searchenginejournal.com/… orphan pages link is never useful as they are not connected to site so the chance of getting crawled is less and if you are finding the page cached or page with rank than it might get cached or ranked when it was connected to website. orphan pages are mainly use for link building purpose and i think it comes under Black Hat technique but i am not sure about it.Ok....

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Which is more important for a site content or links?

It is like this question.which is better AIR??? WATER??? expand »I believe both are imp. Because links gives a favor vote to our site where content is important because it gives G reason to index our website and we will have natural links. For best practice both content and links are essential.If the option is to chose one I will go for links as there is fundamental concepts that persist, all the contents are reachable through links.hmmm but as per my thoughts ..contents are more imp..as without it a site is like a"naked site"..and on the basis...

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Dynamic page optimization

Unlike a normal HTML website, where the content of static pages doesn't change unless you code the changes into your HTML file: open the file, edit the content, save the file, and upload back the server. A dynamic web page is a template that displays specific information in response to queries. The database is connected to the web site and the response is generated through the connected database. These sites are easy to update for webmaster since they’re directly connected to a database where one change reflects all pages. The problem with dynamic...

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Content Optimization

There are aspects of the optimization process that gain and lose importance. Content optimization is no exception to this. Through the many algorithm changes that take place each year, the weight given to the content on your pages rises and falls. Currently incoming links appear to supply greater advantage than well-written and optimized content.While currently having a bunch of incoming links from high Page Rank sites will do well for you on Google you must consider what will happen to your rankings when the weight given to incoming links drops,...

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How social bookmarking help us in Linkbuilding

Social bookmarking is not just helps us in traffic generation but we can get so much links through social bookmarking websites for our articles. There are some popular social bookmarking websites like digg, stumbleupon, reditt which are very famous for deriving huge traffic but have you ever imagine that you can increase thousands of links from social bookmarking websites.What is social bookmarking?In simple words “In social bookmarking system, users save links to web pages that they want to remember and/or share with others.”There are lots of...

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The Importance of Content

Content is what makes the website good or bad and content is the major factor which attracts more and more visitors to the site. Search engines also give very high importance to the sites, which are full of relative content. Considering the main reason behind the website i.e. information, search engines emphasis more on content than anything else.But just writing some simple text is not enough to rank the page in the search engine. There are several factors on which a search engine evaluates the content and ranks the site. The main aspect any search...

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Anchor Text Optimization

As discussed earlier, anchor text is the visible hyperlinked text on the webpage. Anchor text links to a page where the same topic is discussed or it is related to that topic. That means anchor text takes visitor to another site or page where he/she can get some more insights about the topic he/she is reviewing. For example let’s take the four lines written above.As discussed earlier, anchor text is the visible hyperlinked text on the webpage. Anchor text links to a page where the same topic is discussed or it is related to that topic. That means...

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Blog Commenting : Do-Follow and No Follow

When you shout a comment on some one’s blog, you need to enter your name, email address and a website URL into a form in order to write your comment.Alos look at the theme of the blog before shoting.Take a brief look at the comments that are shot before yours. Notice the names they are using for commenting. Are they using their real name or a pen name? If they are using their real name, so should you. If not, then try to use your targeted keyword instead of the real name. The URL you entered will be incorporated with your name. So using a keyword...

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USE OF HTML Tags:

HTML Tags:As we know, spiders or crawlers can only read text. When spiders scan a website it actually scans the HTML code of that particular website. There are several HTML tags such as Title tag, Meta tags, Alt tags etc. which should be integrates with the keywords, in terms of greater optimization of the website.Title Tags:The Title tag plays a very crucial role in optimizing any web site. Title tag is an HTML code that shows the words that appear in the title bar at the top of the browser. The Title tag is generally the first element of the...

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Keywords

Keyword list is a list of significant and descriptive words that will be used to render the content to users in searches. The words should be similar to the theme of a web site and should be easily integrated in the web site content. Keywords are mental images linked to what lies in the heart of your customer. Keyword selection is based on consumer persuasive research.Keyword selection mainly depends on the theme of website, your target audience,which search engine they are likely to use and finally what keywords they might use to find your product...

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On-Page Optimization Factors

Search Engine Optimization consists of some factors which can be changed and modified by webmaster and some which can’t. The first is called On-page factors and the last is Off-page factors.In this chapter we are going to study ‘On Page Factors’.On page factors include:• Keywords• HTML tags• Content• CSS• URL rewritesAs we know, on page factors are related directly to the content and structure of the web site.This normally consists of pages written in HTML but also applies to other document formats that are indexed by search engine such as .pdf...

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How Google Defines Spam

As part of their Webmaster Guidelines, Google outlines techniques to use to help Google locate, index and rank your website. They also specifically state that the following techniques may lead them to remove your site from the Google index:• Hidden text or hidden links.• Cloaking or sneaky redirects.• Automated queries to Google.• Pages loaded with irrelevant keywords.• Multiple pages, subdomains, or domains with substantially duplicate content.• "Doorway" pages created just for search engines, or other "cookie cutter" approachessuch as affiliate...

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Spamming

Invisible Text: Hiding keywords by using the same color font and background is one of theoldest tricks in the spammers' book. These days, it's also one of the most easily detected by earch enginesKeyword Stuffing: Repeating keywords over and over again, usually at the bottom of the page (tailing) in tiny font or within Meta tags or other hidden tags.Unrelated Keywords: Never use popular keywords that do not apply to your site's content.You might be able to trick a few people searching for such words into clicking at your link,but they will quickly...

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Search Engine Spam

Search engine spamming is the unethical practice for optimizing the site to rank it high on SERP. Spamming is used to trick search engines for higher rankings with the use of some tactics such as repetitive keywords, hidden text and links etc. All search engines penalize websites that use spam. Since time immemorial --or at least since the Internet first began-- webmasters have been using these stratagems to dupe search engines into giving irrelevant pages high search engine placement.There are overall sixteen tactics that are considered search...

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Components of Search Engine

Broadly search engines are divided into 2 main categories:a). Crawler based search engines b). Human powered directoriesAny crawler based search engine is made up of 3 basic components.a). Crawler or Spiderb). Indexc). Search engine softwareAll these components work one after one and list the page on search engines. Search engines find websites in 2 ways:1. By accepting listings sent by webmasters ...

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Directories

A Web Directory is a web search tool compiled manually by human editors. Once websites are submitted with information such as a title and description, they are assessed by an editor and, if deemed suitable for addition, will be listed under one or more subject categories. Users can search across a directory using keywords or phrases, or browse through the subject hierarchy. Best examples of a directory are Yahoo and the Open Directory Project.The major difference between search engine and directory is the human factor. A web site search directory...

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Main Search Engines

1. Google:• Google's main search results are provided solely from Google's search technology,offering results from no other engine or source.• The Google Directory is comprised of listings from The Open Directory Project (ODP,DMOZ). • Google provides results to AOL, Netscape, IWon, Teoma, AskJeeves and Yahoo! Web Results.2. Yahoo!:• Paid and free submissions. - Paid results come from Overture. ...

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Introduction to Search Engines

As the Internet started to grow and became an integral part of day-to-day work, it became almost impossible for a user to fetch the exact or relevant information from such a huge web.This is the main reason why ‘Search Engines’ were developed. Search engines became so popular that now more than 80% of web-site visitors come from them. What exactly is a Search Engine? According to webopedia, a “Search Engine” is a program that searchesdocuments for specified keywords and returns a list of the documents where the keywords were found”.Search engine...

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About SEO

SEO,search engine optimization is process by which we increase the popularity & also improving ranking of any website in any search engine basically in Google search engine.In Internet marketing strategy, SEO considers as that how search engines work and also what people search for.Search engine optimizers may be offer SEO as a stand-alone services or as a part of a broader marketing campaign.An effective SEO may be require changes to HTML source code of any site, SEO technique may be incorporated to web site development and design. SEO does...

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