Search Engine Optimization consists of some factors which can be changed and modified by webmaster and some which can’t. The first is called On-page factors and the last is Off-page factors.In this chapter we are going to study ‘On Page Factors’.
On page factors include:
• Keywords
• HTML tags
• Content
• CSS
• URL rewrites
As we know, on page factors are related directly to the content and structure of the web site.This normally consists of pages written in HTML but also applies to other document formats that are indexed by search engine such as .pdf or .doc. Along with all the aspects mentioned above, it may also include reducing redundant HTML codes produced by web page authoring tools and restructuring the site to produce better linked and focused page content.
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