Blog Commenting : Do-Follow and No Follow

When you shout a comment on some one’s blog, you need to enter your name, email address and a website URL into a form in order to write your comment.Alos look at the theme of the blog before shoting.

Take a brief look at the comments that are shot before yours. Notice the names they are using for commenting. Are they using their real name or a pen name? If they are using their real name, so should you. If not, then try to use your targeted keyword instead of the real name. The URL you entered will be incorporated with your name. So using a keyword will boost your ranking.

Below are a few working guidelines that you can follow while commenting on blogs:
1. Comment on relevant niche blogs to yours. Because, the weight age is more if you get links back from relevant sites than non-relevant ones.
2. Make an useful comment that will be helpful to others. No one likes to see/approve “superb blog” or “thanks for sharing” or “see my blog” in the comments section.
3. Comment only when you can add some more useful information to the topic discussed in the post/previous comments else go for another one.
4. Use deep linking of posts in comments. That means if you have written a similar post on your own blog that is relevant to this, then point back to that post. It is easier for the search engines to crawl your blog and it also makes the readers to read your version too.
There are few people who only comment on “do-follow blogs”. But, I suggest you to comment on all blogs that are relevant to yours. May that be a do follow blog or a no-follow blog.

Read More

USE OF HTML Tags:

HTML Tags:

As we know, spiders or crawlers can only read text. When spiders scan a website it actually scans the HTML code of that particular website. There are several HTML tags such as Title tag, Meta tags, Alt tags etc. which should be integrates with the keywords, in terms of greater optimization of the website.

Title Tags:
The Title tag plays a very crucial role in optimizing any web site. Title tag is an HTML code that shows the words that appear in the title bar at the top of the browser. The Title tag is generally the first element of the web site. After that come the Meta tags and Header tags.Title tags contain the theme of the website and hence search engines give substantial importance to this tag. Title tags are the first impression of the web site for crawlers and all the major search engines evaluate the relevance of the website on the basis of the keywords present in the Title tag. This tag is also displayed on the SERP and results contain the text included in Title tag.Title Tag holds significant weight and must be created carefully to ensure that they hold maximum SEO effectiveness and they appeal to the searchers.

Search Engine crawlers consider this tag as the most important element.Generally search engines read about 80-90 characters, therefore the Title tag should not be longer then this. In addition keyword density should be kept in mind while working on the Title tag because it has to be relevant to the ‘webpage’ rather than ‘website’.

Meta Description Tags:
The Meta Description Tag is part of the HTML code that allows you to give a short and concise summary of your web page content. The words placed in this Meta tag, are often used in the Search Engines result pages, just below the Title tag as a brief description of your page.
Some Search Engines prefer to ignore your Meta Description tag and build the description summary on the basis of the search term for the SERP on the fly. They usually pick up parts of the text on your page wherever the search terms appear. The only exceptions are the Flash,Frame or All Image sites that have no content, and some high importance websites, where the search term is not found in the text. In such case, Google picks up your entire Meta Description Tag and displays it.

Read More

Keywords

Keyword list is a list of significant and descriptive words that will be used to render the content to users in searches. The words should be similar to the theme of a web site and should be easily integrated in the web site content. Keywords are mental images linked to what lies in the heart of your customer. Keyword selection is based on consumer persuasive research.Keyword selection mainly depends on the theme of website, your target audience,which search engine they are likely to use and finally what keywords they might use to find your product or service.
There are many tools available to generate keywords, known as keyword suggestion tools.The most commonly used keyword suggestion tools are Wordtracker, Overture and Google suggest. The keyword suggestion tool helps to choose relevant and popular terms related to your selected key terms.

Wordtracker:Wordtracker helps web site owners and search engine marketers identify keywords and phrases that are relevant to their or their client’s business and are most likely to be used as queries by search engine visitors.

Overture: Overture’s keyword research tool is basically for Pay-per-Click advertisement where bidding takes place for top rankings in SERP of major search engines and websites including Yahoo!, MSN, AltaVista, AllTheWeb, Dogpile, CNN and ESPN.

Read More

On-Page Optimization Factors

Search Engine Optimization consists of some factors which can be changed and modified by webmaster and some which can’t. The first is called On-page factors and the last is Off-page factors.In this chapter we are going to study ‘On Page Factors’.

On page factors include:
• Keywords
• HTML tags
• Content
• CSS
• URL rewrites

As we know, on page factors are related directly to the content and structure of the web site.This normally consists of pages written in HTML but also applies to other document formats that are indexed by search engine such as .pdf or .doc. Along with all the aspects mentioned above, it may also include reducing redundant HTML codes produced by web page authoring tools and restructuring the site to produce better linked and focused page content.

Read More

How Google Defines Spam

As part of their Webmaster Guidelines, Google outlines techniques to use to help Google locate, index and rank your website. They also specifically state that the following techniques may lead them to remove your site from the Google index:
• Hidden text or hidden links.
• Cloaking or sneaky redirects.
• Automated queries to Google.
• Pages loaded with irrelevant keywords.
• Multiple pages, subdomains, or domains with substantially duplicate content.
• "Doorway" pages created just for search engines, or other "cookie cutter" approaches
such as affiliate programs with little or no original content.

However you should keep in mind that these aren't the only practices that Google disapproves of Generally, Google doesn't like their results manipulated by deceptive practices. Their recommendations for webmasters are:
Webmasters who spend their energies upholding the spirit of the basic principles listed above will provide a much better user experience and subsequently enjoy better ranking than those who spend their time looking for loopholes they can exploit.
To combat common search engine spam practices employed by rogue SEOs, Google has also posted a list of practices that should raise a red flag when you are looking for a search engine optimizer. According to Google, feel free to walk away from an SEO who:
• Owns shadow domains.
• Puts links to their other clients on doorway pages.
• Offers to sell keywords in the address bar.
• Doesn’t distinguish between actual search results and ads that appear in search results.
• Guarantees ranking, but only on obscure, long keyword phrases you would get anyway.
• Operates with multiple aliases or falsified WHOIS info.
• Gets traffic from "fake" search engines, spyware, or scumware.
• Has had domains removed from Google's index or is not itself listed in Google.

Read More

Spamming

Invisible Text: Hiding keywords by using the same color font and background is one of theoldest tricks in the spammers' book. These days, it's also one of the most easily detected by earch engines
Keyword Stuffing: Repeating keywords over and over again, usually at the bottom of the page (tailing) in tiny font or within Meta tags or other hidden tags.
Unrelated Keywords: Never use popular keywords that do not apply to your site's content.You might be able to trick a few people searching for such words into clicking at your link,but they will quickly leave your site when they see you have no info on the topic they wereoriginally searching for. If you have a site about Medical Science and your keywords include"Shahrukh Khan" and "Britney Spears”, that would be considered unrelated keywords.
Hidden Tags: The use of keywords in hidden HTML tags like comment tags, style tags, http-equiv tags, hidden value tags, alt tags, font tags, author tags, option tags, no-frames tags (onsites not using frames).
Duplicate Sites: Content duplication is considered to be search engine spamming also.Sometimes what people do is, they copy the content and name the site differently. But search engines can find it easily and they mark it as a spam. Don't duplicate a web page or doorway page, give them different names, and submit them all. Mirror pages are regarded as spam by all search engines and directories.
Link Farms: Link farm is a network of pages on one or more Web sites heavily cross-linkedwith each other, with the sole intention of improving the search engine ranking of those pages and sites.
Many search engines consider the use of link farms or reciprocal link generators as spam.Several search engines are known to kick out sites that participate in any link exchange program that artificially boosts link popularity.Links can be used to deliver both types of search engine spam, i.e. both content spam and Meta spam.

Read More

Search Engine Spam

Search engine spamming is the unethical practice for optimizing the site to rank it high on SERP. Spamming is used to trick search engines for higher rankings with the use of some tactics such as repetitive keywords, hidden text and links etc. All search engines penalize websites that use spam. Since time immemorial --or at least since the Internet first began-- webmasters have been using these stratagems to dupe search engines into giving irrelevant pages high search engine placement.
There are overall sixteen tactics that are considered search engine spam. These techniques are:

• Keywords unrelated to site
• Redirects
• Keyword stuffing
• Mirror/duplicate content
• Tiny Text
• Doorway pages
• Link Farms
• Cloaking
• Keyword stacking
• Gibberish
• Hidden text
• Domain Spam
• Hidden links
• Mini/micro-sites
• Page Swapping (bait &switch)
• Typo spam and cyber squatting

Read More