Blog Commenting : Do-Follow and No Follow

When you shout a comment on some one’s blog, you need to enter your name, email address and a website URL into a form in order to write your comment.Alos look at the theme of the blog before shoting.Take a brief look at the comments that are shot before yours. Notice the names they are using for commenting. Are they using their real name or a pen name? If they are using their real name, so should you. If not, then try to use your targeted keyword instead of the real name. The URL you entered will be incorporated with your name. So using a keyword...

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USE OF HTML Tags:

HTML Tags:As we know, spiders or crawlers can only read text. When spiders scan a website it actually scans the HTML code of that particular website. There are several HTML tags such as Title tag, Meta tags, Alt tags etc. which should be integrates with the keywords, in terms of greater optimization of the website.Title Tags:The Title tag plays a very crucial role in optimizing any web site. Title tag is an HTML code that shows the words that appear in the title bar at the top of the browser. The Title tag is generally the first element of the...

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Keywords

Keyword list is a list of significant and descriptive words that will be used to render the content to users in searches. The words should be similar to the theme of a web site and should be easily integrated in the web site content. Keywords are mental images linked to what lies in the heart of your customer. Keyword selection is based on consumer persuasive research.Keyword selection mainly depends on the theme of website, your target audience,which search engine they are likely to use and finally what keywords they might use to find your product...

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On-Page Optimization Factors

Search Engine Optimization consists of some factors which can be changed and modified by webmaster and some which can’t. The first is called On-page factors and the last is Off-page factors.In this chapter we are going to study ‘On Page Factors’.On page factors include:• Keywords• HTML tags• Content• CSS• URL rewritesAs we know, on page factors are related directly to the content and structure of the web site.This normally consists of pages written in HTML but also applies to other document formats that are indexed by search engine such as .pdf...

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How Google Defines Spam

As part of their Webmaster Guidelines, Google outlines techniques to use to help Google locate, index and rank your website. They also specifically state that the following techniques may lead them to remove your site from the Google index:• Hidden text or hidden links.• Cloaking or sneaky redirects.• Automated queries to Google.• Pages loaded with irrelevant keywords.• Multiple pages, subdomains, or domains with substantially duplicate content.• "Doorway" pages created just for search engines, or other "cookie cutter" approachessuch as affiliate...

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Spamming

Invisible Text: Hiding keywords by using the same color font and background is one of theoldest tricks in the spammers' book. These days, it's also one of the most easily detected by earch enginesKeyword Stuffing: Repeating keywords over and over again, usually at the bottom of the page (tailing) in tiny font or within Meta tags or other hidden tags.Unrelated Keywords: Never use popular keywords that do not apply to your site's content.You might be able to trick a few people searching for such words into clicking at your link,but they will quickly...

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Search Engine Spam

Search engine spamming is the unethical practice for optimizing the site to rank it high on SERP. Spamming is used to trick search engines for higher rankings with the use of some tactics such as repetitive keywords, hidden text and links etc. All search engines penalize websites that use spam. Since time immemorial --or at least since the Internet first began-- webmasters have been using these stratagems to dupe search engines into giving irrelevant pages high search engine placement.There are overall sixteen tactics that are considered search...

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