Changes in SEO Strategies After Google Panda Update

Google is one of the most innovative and powerful technology companies in the world. Google is synonymous with online search as it controls more 80 percent of internet search market. Online entrepreneurs around the world are aware of Google Panda, the software that Google uses to index and list different web-pages in its search results. Recently when there was an update to Google Panda, many websites around the world had to suffer and some even ended up losing 80 to 90 percent of their traffic.

People who used unfair and illegal SEO strategies, like using junk or duplicate content, SPAM content etc. had to suffer due to this new update to Panda. Illegal SEO strategies will no longer yield any results as Google will only index pages based on the popularity and originality of the content of the website. On the other hand, this update will help internet users around the world as they will be redirected to genuine sites where they can get the answers to their queries.

In order to survive this Google Panda update, people have to make changes to their SEO strategies and stop all illegal or unfair means of traffic generation or SEO. Here are a few ways through which people can make sure that their websites are not banned by Google Panda:

1) Give importance to quality over quantity - Do not just fill your website with junk content that will not be beneficial to the visitors. Instead, opt for high quality content which will be informational and will not be off topic. The readers should be attracted to your website because of the quality of the content, so that they will visit the site, again and again. Google also gives an option of rating the website and the websites with higher rating will get a higher rank in Google search results. Out of the all the SEO strategies, creating quality content is the most important one.

2) Avoid duplicate content - Google Panda will penalize and ban all websites that have duplicate and copied content and so, it is advisable that you do not include any duplicate content in your website. If you want to include anyone else's work, you must take their prior permission. Avoid plagiarism at all cost and always provide the sources for all the articles that do not belong to you.

3) Efficiently use keywords - the keyword density should be within 1 to 2 percent. Websites with extremely high keyword density will not be indexed by Google Panda.

Following the above mentioned SEO strategies will be helpful in maintaining the position of your website, after the recent Google Panda update. Article Source: http://EzineArticles.com/6817741

Search Engine Optimization : Top search engine ranking for your company or agency by organic search engine optimization specialist, SEO consulting service by expert consultant.

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How To Do Marketing On A Website By SEO?

In this article we are going to talk about doing SEO for your website. Especially we will talk about how to optimize your website and getting links from other website using free methods. First we are going to talk about two important elements that you need to pay attention to when you optimize your website. Second we will talk about getting links from other website using two popular and free methods. Finally, we are going to talk about the key points when you write article for SEO purpose.

On Page Search Engine Optimization

If you want to optimize your website, first you need to find out what words your target customers are used to do search on. We call this targeted keyword phrases. If your page does not have that relevant keyword phrase, it is difficult for people to find you out. This is the same for all search engines, not just for Google. When you have those keywords available, you need to include it in your webpage title and content so as to allow people to find you.

Apart from choosing correct keywords, there are some pages that are expected from search engine. For example, one of those pages is "about us" page, which allows visitors to know who you are. If you are selling product or service, it is also important include a terms of service or privacy page. By doing so you are giving visitors some confidence to your website.

Off Page SEO By Getting Links

You can use social bookmarking and article publishing to get links. The best part is that these two promotional methods are completely free.

Social bookmarking service can help a user to save different websites online. And also those saved bookmarks can be shared to public. In other words, those bookmarking websites will have a link to your website if a user bookmarks your web page. So that when someone is looking for information, they will find your website immediately.

Another promotional method is article writing. This is perhaps the most used way by other people who have limited or no budget for advertising. Those articles are written and optimized for particular keywords. And when you publish your article to an article publishing site, you will be able to get links from those article site to your website. Therefore when people are looking for information, again they can find you through your published article.

Important Points About Writing SEO content

While a lot of people are publishing article on the web to get traffic, not so many people are doing it correctly. Here are some points that you need to pay attention to when you are writing and publishing article.

First, you need to do your keyword research carefully. You cannot just start writing without knowing the keywords you want to target on. There are some free and paid software and web service that can do that for you. You can always get started by using Google Keyword tool. It is free and it is official keyword software coming from search engine giant, Google.

However, targeting main keyword is not enough for your article writing. You will need to find out the "long tail" keywords, which are keywords that are similar to your main keywords. It is because main keywords are sometimes competitive and hard to get in to the first page. Therefore you need other keyword variations to avoid keen competition.

Finally, when you finish your article, you can try to get response from reader by asking question at the end of your article. While creating SEO article content is OK, you can encourage your readers to interact with you, and find out more about them also. By doing so you will be able to understand more about your targeted market.

Ellery Leung is a Hong Kong marketing consultant. His website: Hong Kong Marketing Consultant will often be updated with latest howto and marketing articles. Our mission is to help business grow their profit by 15% - 25% by optimizing and leveraging existing business asset, without spending more on traditional advertising to grow their business again.Article Source: http://EzineArticles.com/6787949

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