Search Engine Optimization - Writing the Articles

Writing the articles and content for the websites, what are the characteristics of these? Writing the articles is one of the most important stages while working with the simple website or with a big corporate web resource. It would be a big mistake to underestimate its ability to attract the new users and successfully develop the online project. Unique text that can hold the attention of the visitor at once, when reading even the first sentences, and to arouse his/ her interest to get fully acquainted with the proposed information - is almost half the distance passed to the positive decision on cooperation with the company that owns such a web resource. So, if you need some good articles for the website that will improve the quality and effectiveness of the site, representing your business, order it from the professional writers, well knowing their business and ready to accommodate all the requests concerning the information of your online portal. As a result you will get the articles that are: completely unique, what means that they differ from the texts that are already posted in the internet; written in a simple, but grammatically correct language; structured, divided by the subheadings and sense paragraphs; optimized in according to the algorithms used by the search engines.

There are also other questions that might bother you: to order the content from the professionals or to download somebody's articles; what are the advantages of the original website content?

Those, who want to save some money on the service of «writing the articles» and prefer to copy the content from the other web resources, expose their website to a serious risk. Nowadays the search engines monitor the resources, whose owners without ceremony borrow somebody's other articles, having no fear towards responsibility, provided by the copyright law. In case of detection of a website with a non-unique content, these websites are excluded from the searching range and are being sent to a long-lasting ban, which can be suspended only by addressing to the administration of the search engine and ensuring them in your trustworthiness, showing them your firm decision to give up on using the borrowed intellectual property. In their turn, those online resources that order the original and interesting texts for the website, without grammatical and semantically mistakes, receive the possibility: to attract to their pages new visitors, who are interested in receiving more information on their request; to take the leadership position in the ranking of the leading search engines that prefer high quality text content and informational richness of the articles instead of the standard phrases and obviously bad texts.

Writing the articles for the website - what are the basic moments of the professional work? And how fast is an article being written?

Before writing for the costumer the article, set aside for the website, the author needs to carefully look through the given information and the web resource to choose the optimal style of writing and structure of the content. Besides, in his work he will definitely take into consideration the attachment of the text to the web pages, because each of them has certain requirements to its informational content. To write an article, considering the stated requirements, a specialist needs several hours to several days, that is why you won't have to wait for too long. So our piece of advice would be to pay more, but to be sure that the information on your website is absolutely unique and you will definitely see that a lot of visitors will appreciate this fact and will choose your company or service (depending on the theme of the website) instead of any other.

Article Source: http://EzineArticles.com/6772084

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Internet Marketing Begins With the SEO Basics

It is no small surprise to those who use the Internet regularly that SEO, or search engine optimization, is one of the cornerstones of a complete Internet marketing campaign. SEO is an under-utilized, but immensely rewarding pursuit for large corporations. For small business owners, SEO is a primary determinant of success. If you want your resources focused on your target market, you will find that SEO is the most worthwhile of Internet marketing time investments.

The SEO basics ensure that search engines can read your site clearly. In other words, you keep the clutter out of the search engines' way so that they can focus on the content you want them to see. In doing this, you ensure that search engines have a clear concept of your website, listing your website by a precise set of keywords.

Begin with the underlying SEO basics. The code of your site, such as the meta tags, title, and image tags are just as important as the visible body content. Perhaps of greater importance these days is the quality and similarity of content of the sites you can convince to link back to your site.

The visible body content needs to be more than just concentrated keyword phrases. Good SEO avoids hidden keyword pumping in favor of precise keyword locations and ratios. The prominent locations on your page are where much of the meaning of your website is derived by search engines. This type of SEO can be done in a manner that also makes your site more meaningful to your site visitors, the core of your business.

Complete Internet marketing begins with these types of SEO basics. Without them, you will miss out on the value of having search engines send you free traffic from people looking for exactly what you have to offer.Article Source: http://EzineArticles.com/6744939

posicionamiento en Google - Posicionamiento en Google a un precio asequible

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Tips for Off Page Search Engine Optimization

Most people are not able to understand what off page search engine optimization is. If you are one of the people who are interested in knowing what off page optimization, then read through this article. Off page search optimization involves the things done by website developers off site to improve sites search engine rankings. The major activity done in off page search engine optimization to increase the website's search engine ranking is building up more links to the site. However the links you build should be of good quality. Poor quality links may not show any effect on your site. It is therefore advisable to choose carefully the links you build to your site. The best types of links that you can get are from trusted sources such as universities, newspapers and even some of the top-notch directories such as dmoz and Yahoo.

There are some factors that you should look out for in a good link. The relevance of the link to the subject of your website is a major factor to consider while choosing a link. The links you choose should not link to any low quality site. The links you choose should send the right sort of traffic rank of your site. Another important factor is the way that the sites link to your sites. Links that use the no-follow tag to link to your sites or the ones that use a redirect link to link to your site will not be of help to you. The search engines look at the text that links to you, it is therefore advisable for you to include the phrase of your choice in the text of all tag of the link then that is going to help you to rank higher for that particular phrase.

The age of the domain is another important part of off page SEO. A domain that is registered for a longer time is considered by the search engine to contain reliable information. Off page SEO requires you to be slow and patient for it to be implemented. If you want the off page technique to be implemented well, you need to spend time in searching and developing relevant and quality content to increase your site ranking. Most people fail to succeed in off page search engine techniques due to lack of patience.

Content networks could be of great help to index your primary domain that enables banner ads and text links to your website build rank and send traffic. Well content for each domain rapidly gain rank in the search engines. Steady pace in link building with relevant and unique content pointing back to your site are the key things in off page SEO success. The aim of off-page SEO is to build one-way links to your website to build the reputation of your site, send traffic to your site, and increase your search engine rankings. If you follow the instructions well, off page could be your way out to a good website that has additional visitors each day.

Article Source: http://EzineArticles.com/6708176

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Differences Logo Designers Face Between Macintosh And Windows

Logo design is a creative task and at the same time, it can be really challenging. It involves many factors other than just expertise in design applications. Logo design professionals need to have a good understand of colour usage and its effect on human psychology. They need to study the target audience before starting designing for a client. The task is often tedious and pretty time consuming.
The majority of designers work on Macintosh and Windows platform. There was a time the Apple Macs were regarded the only viable option for any sort of designing, but this is not true anymore. After the advent of Windows 7, a number of graphic designers have started using the Microsoft OS.
For designers, it is often a matter of budget when it comes to choosing the right platform. A Mac also comes bundled with several useful media apps that Windows users miss. Logo designers, who switch from Windows to Macintosh in some point of their career, will face certain key differences in their work.The majority of design applications nowadays have their Mac versions. For example, Adobe apps like Illustrator and InDesign are available for the Apple OS. However, the shortcuts for the OSes can be quite varied which can affect the workflow of the designers to an extent. The saving grace is that most of the apps offer the shortcut customization options.
Mac Designers need to spend less time in Screen capture. Mac offers partial screen capture feature and the users need not use additional cropping. While this can be done in Windows, the users may need to use third party apps. In Mac, it is as simple as pressing the key combination cmd+shift+4. A nice thing is that the Mac users can use the key combinations for doing many works which would require a
multimedia keyboard with dedicated keys in Windows.
A logo design company switching to Mac will face less difficulty is colour synchronization. The Mac’s default Colour profile is more vivid and brighter than that used by default by any Windows version.However, the PC based designers need not lose heart. They can always use the Calibration tools in their systems to set the display of the monitor properly.Backup is crucial for every design based work. This helps in overcoming hardware related glitches and keeping the workflow unaffected amidst crisis. While Windows offers provisions for backup, the Time
machine feature of Macintosh is far more efficient in making periodical and selective backup jobs.
The User Interface in Mac is very intuitive and time saving for the designers. Finding various project materials take far less time in a Mac based computer than in a Windows PC. The keyboard shortcuts in Mac make finding and arranging things even easier. This is applicable for almost any app on Mac,
including the design apps.The Macs have always catered to a niche segment of PC users. Clients regard the design setups using
Mac as more professional and high end compared to the setups that use Windows. A Mac also makesgiving presentation swift and quick. Designers can always carry a MacBook Air with them on the go and give presentations in meetings outside office. It is lighter than most Windows laptops and powerful enough to do moderate multitasking or handle design apps.

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Vivvo CMS: A Worthy Choice For Professional CMS Website Creation

There is a flurry in CMS web development and this is happening for credible reasons. The advent of CMS Apps has made things easier for both the web users and developers. Web development can resort to various options for making stunning websites but the main benefit of using a CMS app is low production cost and unmatched customization options. There are a lot of third party add-ons and extensions available for the CMS apps like Drupal and Joomla. These apps are widely used by the web developers.However, they can also try other lesser known CMS apps that are very capable. One such instance is Vivvo CMS which is a feature rich and versatile CMS web development solution.
This CMS tool is intuitive and does not have a steep learning curve. This is nice for those who are taking baby steps in CMS development. As a matter of fact, Vivvo CMS is ideal for creating those websites where content writing plays a pivotal part. It is better suited for making online magazines, news portals and similar websites. The software comes equipped with the provisions for creating elements like news
feeds, scrolling headers, comment and subscription tools and so on. It also comes with a useful article-creation module. It enables the developers in creating meta keywords and search-engine-friendly URLs.These features cut down the site setting up and maintenance time significantly.
The CMS developers who want a workspace that offers them plenty of tweaking options and customization will like this app for sure. The Vivvo CMS dashboard offers detailed information on article status. There are modules for layout, files, categories and content. The widgets can be accessed with the layout module. Developers can also install third party plug-ins.
The central module of this CMS is the article-creation tool, named content module. This app allows the developers to view the content in HTML mode. A lot of people nowadays access web through their mobile devices. The CMS app has provisions for the mobile web users. This is not something you can find in every CMS app.
Vivvo CMS offers decent management choices like template management, asset management, clipboard and trash bin. Generating search engine friendly URL with the tool is quite simple. Even the first time users can figure this out with a few clicks. There are a few paid management tools like content scheduling and advertising management. These are meant for the advanced users. Its own banner manager however is quite capable for the developers. The veteran developers will appreciate that fact this CMS app supports Google Analytics integration. Besides, the app also offers the option of Google
XML sitemap creation, automatically.
Vivvo CMS is not aimed at ecommerce website development and hence its security features are not that impressive. However, it does support SSL certificates and offers decent content access control features.Setting permission level with this app is easy for the developers. The Help section in the Vivvo website is excellent and there are plenty of resources as well.

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Why Is Search Engine Traffic Important?

Generating a fair amount of search engine traffic for the website of your business is a very important step towards attracting more customers and increasing the number of purchases for your business. Because of this, you should always consider choosing the services provided by a specialized company in this industry. It is therefore important to choose a company that has great experience in the field of web page optimization. You will also need to find the right balance between the services offered and the amount of money you will need to pay for them.

Search engine traffic can be easily generated by the use of the latest Search Engine Optimization (SEO) techniques, which are part of the process by which the content of a web site will be better indexed by engines. In the process of search engine optimization, your site will be better classified and you will be able to obtain a top position in the results returned by Google, Bing or Yahoo. Search engine optimization is much cheaper if compared to other means of promotion, including TV or radio ads, but also more effective, since more and more people are starting to use the online environment for marking purchases, due to the comfort provided by this solution.

Why is the traffic generated by engines important?

When it comes to the virtual launch of a new product or service, the competition will be fierce in most situations. However, there are hundreds or thousands of sites that are offering similar products and services on non-optimized websites. Because of this, by choosing an experienced provider can help you obtain an obvious advantage because customers will find your website more easily and at the right moment.

Furthermore, search engine traffic and engine optimization are equally important because when people are looking for a certain product or service, they will usually check the web sites displayed on the first pages of the search engine, with the rest of them being skipped. You surely know what that means: lost sales, lost profit and eventually you might even lose your business.

As you can see, generating search engine traffic might be crucial for your company, especially if you own a small or medium-sized company and cannot afford to pay for TV and radio ads. In such situations, the services offered by an experienced SEO team will always be useful to you and help your company grow.

Article Source: http://EzineArticles.com/6612207

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Maximize Your Website Potential Online With SEO

The World Wide Web certainly has developed over the past decades. There are more features, websites, and even information that you can get from it compared to when it was first introduced. Moreover, people have found various ways of using the internet. Aside from gathering new knowledge, companies have now seen the marketing potential of the internet. As you can see, nowadays more and more websites are being promoted that all are related to selling products, services, and goods. But the problem remains to be, how are you going to emerge from all your competitors out there? How are you going to make sure that you will be able get a fair share of the online market?

You can make use of social media to enhance your site's visibility, but your audience will just be limited unlike if you will employ the principles of search engine optimization. SEO is one of the newest marketing tools that businesses use to penetrate the online community. This is an efficient way of ensuring that you get the exposure that you need for your company and your products. Usually, small and mid-sized companies utilize this particular strategy, but even individual marketers online will benefit well. The key behind success in search engine optimization is patience. You need to remember that your first encounter with this marketing strategy may not be as successful as you want it to be. But if you are going to patiently study how this particular method works and learn how to properly apply it to your marketing campaign, you will be able to get the results that you need.

SEO allows your website to be seen by more customers by making sure that your website will be among the related searches. Once an individual enters the keywords of a particular product or object that he/she is searching for, your website will automatically be among the top searches of the generated results if it is properly optimized. One strategy is referred to as keyword enhancement. This is the process of developing your site with the use of proper keywords that are likely to be searched by internet users. Another is called as backlinks building. These are just two means of using search engine optimization. If you are interested to learn more all about them, you can always consult an expert in the said field and be guided accordingly based on your needs.

Posicionamiento web -Sistema de posicionamiento web en español. Posiciona una web en los primeros puestos de Google a unprecio asequible.

Article Source: http://EzineArticles.com/6600111

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Capture High Business Returns on Internet Through SEO Services

Do you wish to advertise your product and services online in a few easy clicks and without spending much? Yes, it is possible today. With the advent of Search Engine Optimization (SEO) techniques, there has been a boom in the online market. It is a technique by which you will be right in front of your target audience on the popular search engines like Google, Yahoo!, Bing and others. Now, the question is how to do SEO for a website? This is where an experienced SEO company plays a key role in making your business popular.

In the present-day, there are a number of organizations, which deal in website optimization services. If you are a company owner and eager to advertise your products globally, then SEO is the best way to promote your business in the easy and cost-effective way. With several years of experience in the internet marketing field, the SEO companies are able to get you connected with customers located anywhere. The firms undertake the job of your internet marketing by applying ethical online-advertising strategies like link building, content writing, directory submission, article and press release submissions, classifieds, blog creation, forum activities and much more.

The professional SEO companies are accompanied by experts who analyze one's business and quickly target the desired audience at any time. They do the keyword analysis and incorporate the right one in the content which will draw the large volume of traffic. The relevant keywords are strategically located in the content so that they get high search engine ranking position (SERP) on major search engines such as Google, Yahoo!, MSN, etc. Furthermore, the experts at the SEO services companies link your site to quality web page for more attention on the internet.

In order to maintain the strong web presence, the SEO professional undertakes ethical and solid online-marketing approach that helps you to make your company popular on World Wide Web. The more visibility your business website gets, the high are the chances of getting in touch with visitors who ultimately can change to your potential clients. The experts keep a close watch on your web page ranking and positioning on search engines and make sure that your website gets the maximum hits.

Today, online marketing has become one of the easiest mediums to meet high returns on investment (ROI), and one can easily grab consistent attention on the internet. You can contact the experienced SEO company offering unbeatable and lucrative offers to promote your website and keep it ahead from your competitors. Hence, those looking for a healthy business promotion, get going with effective and powerful SEO services is always an intelligent approach.

Article Source: http://EzineArticles.com/6427013

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SEO Pre-optimization Report

PRE-OPTIMISATION SEO RANKING REPORT

Search Engine Optimization is all about building brand, strengthening customer base, enhancing sales and profits, and attaining measurable results. I design a comprehensive and effective web promotion model for websites, in order to achieve top ranking in major search engines. My expertise and experience in search engine optimization services make us stand apart from our competitors.

Importance of Pre-optimization Report for SEO

The result oriented search engine optimization services needs bottomless research at various stages. Systematically conducted SEO campaign certainly gives good ranking in search engine result pages as well as retain good position for long time.

In SEO process, it is always need to understand

• Business and services of the client
• Market position
• Major competitor
• Present Market
• Potential Market
• Future Growth Prospectus

And many other factors related to the business. It is very essential to clearly understand above factors for strategical SEO planning. Therefore, need for pre-optimization has risen before starting search engine optimization.

What is SEO Pre-Optimization Report?

The pre-optimization report is in-depth study of your website / business / service / product

The pre-optimization report includes:

For Existing website

• IP Related Details
• Total No of pages listed in Google or Other Search Engine
• Page Rank
• Checking for Site Ban
• Time for loading website
• Ranking with most targeted keywords
• Web static Analysis to for keyword research
• Website Traffic Scrutiny
• Keyword Research

For New Website

Pre-optimization report can also be generated for new development of website by

• Keyword Research
• Differentiate primary and secondary keywords
• Finding keywords for Potential Market in various country
• Analyze the capacity of keywords that can increase traffic to website

Before starting search engine optimization process, I will present SEO Pre-optimization reports to my customers, decide the target keyword, market for proceeding further.

Search Engine Optimization is all about behavior of keywords, its placement. Utilizing keywords most intelligently with right word at right place makes successful SEO.

RANKING REPORTS

I generate accurate search engine ranking reports for your website. This process will give you a wide picture of the performance of your website on top search engines. I can generate free search engine ranking reports also for my new and old customers. However, this will be a one-time service and the next report will cost you a little.

Even if you are not partnering us for a website project, I will be happy to prepare a free search engine ranking report for your website. You may write to us requesting a free website ranking report. Service for website ranking on search engines includes Google, Yahoo and MSN from the following domains:

• Affiliate sites
• Corporate websites
• Religious sites
• Personal web page
• Free hosted sites among others.

SEO Ranking Report Services are precise and monitors even minor shuffling for several keywords on a day-to-day basis. Search Engine ranking report services and search engine optimization services can revolutionize your e-business.

SERVICES

• Complete Search Engine List
  You can choose if you want us to search only USA top search engines & directories, or all major search engines & directories worldwide for the same great price. A worldwide search gives you results on over 250+ search engines and directories. All search engines which are checked are listed within your report.

• Keyword Ranking Check
  I will search up to 50 keyword phrases you give us and my report shows exactly how each keyword phrase is ranking in your website for each search engine. All keywords that are searched are included in your report. Most competitors only search up to 10 keyword phrases.

• Search All Web Pages
  All of your website URL’s or web pages that are found ranking in the search engines are included in your report.

• Top 50 Rankings
  My search will be checked against the top 50 rankings for each keyword phrase you provide to us. Most competitors only search up to the top 25 rankings.

• Link Popularity Report
  Get an optional link popularity report with you rankings report. This report shows you how many other websites are currently linked to your website.

resource : http://seohema.wordpress.com/seo-services/reporting/pre-optimization-report/

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Google Wallet Likely Launching in 19 sep 2011

ast week, Google posted an awesome teaser video for Google Wallet featuring George Costanza. The implication: Google Wallet would finally be launching soon. Now we think we know when: tomorrow.

As you can see in the above image, documentation is being sent around to partners stating a September 19 launch day. We’ve heard from others that this is accurate. And it also lines up nicely with NFC World Congress, which kicks off tomorrow in the French Riviera. Google is not listed as a speaker or exhibitor at the event, but their main partner MasterCard is the official sponsor.

Back in May when Google Wallet and Offers were initially unveiled, Google stated that field trials for Wallet would beging immediately and that an official launch would come this summer. Initial reports pointed towards a September 1 launch. Technically, summer lasts until September 22, so it looks like Google will hit their deadline with a few days to spare.

While this will be the official launch, the product itself will likely still be quite limited. The only officially compatible phone is the Nexus S 4G, which is only available on Sprint in the U.S. Google has an NFC sticker product to bring tap-and-pay to other phones, but it’s not clear if that will be ready at launch or not. Hardware to enable the payments on the merchant end is also needed. And again, MasterCard has been the only official partner on the credit card side of things so far. Perhaps Google will have more to say on that tomorrow. But the above documentation still points to PayPass-enabled Citi MasterCards as the only way to use the service for now.

It also makes sense for Google to get Wallet out there now before their next flagship Android phone, the Nexus Prime, launches next month. It too will have NFC capabilities built in and will bring the Wallet functionality to the much larger Verizon customer base.

Crunchbase

• GOOGLE

Company: Google

Website: google.com

Launch Date: July 9, 1998

IPO: NASDAQ:GOOG

Google provides search and advertising services, which together aim to organize and monetize the world’s information. In addition to its dominant search engine, it offers a plethora of online tools and platforms including: Gmail, Maps and YouTube. Most of its Web-based products are free, funded by Google’s highly integrated online advertising platforms AdWords and AdSense. Google promotes the idea that advertising should be highly targeted and relevant to users thus providing them with a rich source of information....

Learn more

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Shared links have a short lifespan

Twitter, Facebook and other social media sites are a great way to share what you’re reading with other, often like-minded people. But as you hit “Tweet” or “Post,” have you ever wondered just how long your link of a cute kitten picture or deep-dive analysis into foreign policy is on your friends’ radars?

Link-shortening service bit.ly released an analysis on its blog of the anatomy of a shared link’s lifespan.

Items shared using bit.ly’s service tend to stay hot for about three hours regardless of what service you use. Links tend to follow the same traffic path as well — a quick spike in traffic after it’s posted and then a sharp drop-off. The company used a link’s half life, or how long it takes the link to get half the clicks it will ever receive, to measure staying power.

According to their analysis, an average half life for a link on Twitter is 2.8 hours and slightly longer — 3.2 hours — on Facebook. Sharing a link from YouTube gets you a few more hours of attention: the average half life there is 7.4 hours.

Ultimately, however, bit.ly has found that the content of a link means a lot more than where you share it, backing up the old idea that content is king after all.

resource :http://www.washingtonpost.com/blogs/faster-forward/post/shared-links-have-a-short-lifespan/2011/09/07/gIQABtAAAK_blog.html

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How Important Is Effective SEO For Your Business?

Running a website takes a lot of time and effort that many people might not be ready for. Those who are looking to improve their website, blogs, or build a business online, need to take a closer look SEO and how the process of search engine optimization works. The people who pay attention to optimization from the start are those who end up on top of search results and save countless hours trying to recreate web pages for easy access from search engines. Anyone who is tired of struggling with their own site should use this guide to find out about search engine optimization and how important it is to implement it in the most effective way possible. The fact of the matter is that online marketing campaigns are designed to help increase the actual number of visitors and customers a site generates on a regular basis. To the same end, effective search engine optimization is necessary to achieve the same goal through direct traffic or by supplementing online marketing efforts underway. Your success is directly correlated to the amount and quality of traffic you generate. If the right SEO campaign is being used, it will be easy to be seen on the top search pages. Not only does this help from a traffic perspective but can play an effective role in building your brand. The more people are exposed to your brand through organic search, the more recognizable your name becomes. If you do not take optimization seriously from the start, it can directly reflect on the current position of your site and therefore impact both brand and traffic. Many SEO experts say that it is not hard to get to the top of the search pages and increase your traffic or revenue. I like to reinforce the concept of buyer beware. The right plan needs to be laid out and followed precisely if you want to get the results you need for select keywords. Keyword selection is very important and the aspect of SEO that few take into consideration. By selecting the keywords that are most appropriate for your audience, have little competition but adequate search traffic, you are sure to win at the game of search engine optimization. For example, I recently launched a new website focused on providing a platform for SEO experts and those seeking search engine optimization services. I could have selected from a variety of keywords and ultimately settled on the plural form of a keyword phrase. Even thought there was only a single letter differentiating the two terms I was considering, the plural form SEO experts had just as many searches and much less competition. This is ideal for long term success on search result pages. There are many tools available to work with that can make the job of optimizing your site much easier. In fact, there are a number of free tools that can measure your on page optimization, site load speed and so on. Each of these tools can help you determine the actions to take - moving your site quickly to the top of search engine results. Regardless of your approach to website optimization, one thing is clear. If you want to succeed online its important to focus on search engine optimization. Don't expect this to happen on its own. Learn everything you can about SEO and you'll read the rewards. Article Source: http://EzineArticles.com/6537009

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Digital Marketing - Twitter Vs Google

In the May 2009, many digital marketing professionals thought that Twitter would end Google's reign. However, a year later in 2010, Google ended such speculation by announcing that it had partnered with Twitter to include real-time tweets in its search results. Initially, it was believed that unless Twitter developed a system for cleaning up spam on its network, it could not possibly threaten Google. This was because the main USP of the Google is its ability to deliver relevant, high quality results for different search terms. Though these results were not completely spam-free, they were much better than the results provided by other search engines.

According to a Internet marketing article published in 2010 by Technology Review, Google equates a user following another user on a social networking website, to one web page adding a link to another on the Internet. Just as the value of a page increases when a highly-ranked page links to it, the quality of a user goes up if a more established user begins following him. Does this mean that getting more Twitter followers is the same as the common digital marketing strategy of collecting more incoming links?

No, not quite. Collecting followers on Twitter is one of the easiest things to spam. There are many tools out there that will follow users, based on specified digital marketing keywords. Most users, who are followed on Twitter, will usually return to the favour by following the follower. Once a digital marketing brand gets a ton of followers using such a tool, it is quite simple to unfollow a majority of these users with applications like ManageTwitter. Additionally, the brands could also get profile names which include a targeted digital marketing keyword, and also create other profiles having that same keyword.

The only way for Google to beat this is to modify their search engine algorithm to weed out profiles that do reciprocal social media following, similar to reciprocal link building. Another related issue is the importance of social search. Digital marketing pundits are always saying that people are more likely to trust the advice given by their friends, rather than Google's search results. Theoretically, this may be true, but in the actual practice, it is not so. In fact, most users begin to follow others simply because of a single smart tweet. They do not really know the person they are following or value their opinion.

Article Source: http://EzineArticles.com/6526464

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Report: Google Plus seeing a traffic slump

A new report from Experian Hitwise shows that the Google+ has hit a mid-summer traffic slump. According to Bloomberg, the report shows that the number of unique visitors to the site have been falling, as has individual time spend on the site.

But don’t start writing the obituaries just yet. One thing to keep in mind is that Google+ is still in its field-testing stage and is still relying on network invitations to get more users. And the site only launched a month ago, exactly, on June 28.

Google+ is making several tweaks to its social network regarding businesses and public figures, particularly after a small debacle over its policy requiring a user’s real name.

On Monday, Google vice president of product management Bradley Horowitz said that the company will be making changes to its name policy to let users have better control over what names are linked to their accounts and, if an account is flagged, let them know why.

Horowitz said that the company is continuing to work on products that will make it easier for businesses to join Google+ — an important development as Facebook recently unveiled a streamlined page aimed at getting small businesses on its social network.

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Why Isn’t Google Chrome A Part Of Android?

Over the past couple of years covering Google, there’s one seemingly simple question that comes up again and again, that Google just can’t seem to answer. Why isn’t Chrome a part of Android?

Read the wrong way, that could seem like a deep question. But it almost never means “why isn’t Chrome OS simply merged with Android?” or the like. Most of the time, it’s simply a question wondering why Google’s very popular web browser is not a part of their very popular mobile operating system? After all, that OS has a browser (the aptly-named “Browser”), but it’s not Chrome. Why not?
Unsurprisingly, the question came up once again at Google I/O last week. During a panel with a bunch of engineers on the Chrome team, it was one of the first questions asked. The response? “It’s not something we’re talking about right now.” Ouch.

“I don’t know how to answer that,” the engineered continued. Okay…

Another team member, probably realizing those answers sounded both cryptic and harsh, chimed in. “The important thing at the end of the day is to make browsers better. While it’s not strictly Chrome, we share a lot of code with the Android team. We’ll share more over time.” Okay, that’s better. Still, a bit odd.

Based on my understanding, after having a number of discussions on this topic over the years, it would seem that boils down to a few things. First, the Android team is a completely separate team from the Chrome team. Second, it’s a branding issue that Google isn’t quite sure how to resolve. Third, the Android browser, while similar to Chrome, really isn’t Chrome.

The first and second issues are interesting because more and more, they’re related. As they showcased at I/O this year, Google now is fully backing two horses in the OS race: Android and Chrome OS. Each are made by two entirely different teams that don’t often mix with one another.

As Google executives kept saying over and over again when asked last week, the two OSes have different goals — and are going about things in completely different ways. While Chrome may have started out as a web browser, it’s now much more from an ideology perspective inside of Google. No one will admit this, but if they’re to ultimately succeed, they sort of have to believe that Android won’t. That makes it hard to work together.

When Android first launched in October of 2008, it seemed like either a small oversight or precautionary measure that the browser bundled with it wasn’t branded as Chrome. After all, Google’s browser had just launched in beta (on Windows) the month before. Assuming people liked it, you would have assumed that Google would transfer the branding over to use in Android, right?

Well people did like Chrome. A lot. And yet, Google never moved it over. This despite the fact that Apple did just that on the iPhone with its much less successful Safari browser. Meanwhile, Opera and Mozilla’s Firefox were committed to mobile versions of their popular browsers as well. But Google stuck with “Browser” for Android.

And now they may be stuck with it for good. The problem is that Chrome, for better or worse, is now associated with another product that is similar but different from Android — again, Chrome OS. Imagine if they start including a Chrome browser on Android tablets and then next year Chrome OS tablets launch. Consumers will wonder what the hell the difference is? (And this may already prove to be an issue on the PC/Chromebook side of things, we’ll see.)

All that aside, it is still important to remember that Android’s Browser really isn’t Chrome. The two are both based on WebKit and use Google’s V8 JavaScript engine, but there are dozens of other features that Google is trying to associate with Chrome that they couldn’t possibly squeeze into a mobile web browser (at least not yet).

The same issues are true with Apple’s regular Safari browser and their mobile one. But that browser generally seems to be less feature-focused, so the branding might not be as big of an issue. Plus, even if the two sides don’t work closely together inside of Apple (though it seems like they might), does anyone really believe there’s anyway in hell Steve Jobs would let the browser in iOS be called anything but Safari?

Back to Google, on the flip side of things, the Android team has their own wants and needs for the browser bundled with their software. And imagine if a problem on the Chrome team was stalling a new Android build? Or vice versa?

But with the launch of Honeycomb, Android’s Browser is now starting to look a lot more like Chrome as well, thanks to the tabbed browsing experience it offers. This will only lead to more questions. And it’s only a matter of time before users start demanding that elements are fully synced between the two (Chrome and Android’s Browser).

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LinkedIn Valuation May Be More Like Salesforce Than Facebook

LinkedIn Corp., the first major U.S. social-media company to sell shares to the public, may deserve a valuation that more closely resembles those of business-software makers such as Salesforce.com Inc. than Facebook Inc.

Demand for LinkedIn shares prompted the company to increase the offering twice. The valuation of as much as $4.25 billion implies a multiple of 11.3 times projected annual sales, compared with 13.8 for Facebook and 8.3 for Salesforce.com.

LinkedIn is often compared with social networks such as Facebook and Twitter Inc., which depend on advertising to consumers. Yet LinkedIn gets 70 percent of revenue from business subscriptions, a model that’s similar to Salesforce.com, SuccessFactors Inc. and NetSuite Inc. This dual appeal and faster growth means LinkedIn warrants a higher valuation than other business-software providers, said Brian Jacobs, general partner at Emergence Capital Partners.

“It’s got aspects of the business software world but it also has these aspects of the consumer world,” said Jacobs, who is based in San Mateo, California. “When you’ve got a product that millions of people love, that helps the stock price.” Emergence was an early investor in Salesforce and SuccessFactors.

LinkedIn shares are expected to price later today. The Mountain View, California-based company yesterday increased the range at which they’ll be sold to $42 to $45 apiece, from $32 to $35 as planned last week. LinkedIn is offering 7.84 million shares. At the high end, LinkedIn would raise as much as $405.7 million, if underwriters exercise an overallotment option.

Software Subscriptions

Some investors may purchase LinkedIn shares because they view it as a proxy for social-media companies led by Facebook that have put off IPOs to pursue growth outside the regulatory glare that’s directed at publicly traded companies.

Still, LinkedIn said in its prospectus that a “substantial portion” of revenue comes from a business that’s comparable to the software-as-a-service model. That’s where companies deliver software over the Internet, a market that is expected to climb 16 percent this year to $10.7 billion, according to Gartner Inc., a research firm in Stamford, Connecticut.

“The long-term holders of the stock will be the ones that evaluate it like an enterprise SaaS company versus the ones looking for pure momentum,” said Dave Whorton, founder of Tugboat Ventures in Palo Alto, California, and an early investor in SuccessFactors. “They will have good visibility into what the company is today and what it will be in the future without having to speculate.”

SaaS companies, including Salesforce, NetSuite and SuccessFactors, sell subscriptions over the Internet rather than long-term licenses like traditional business-software companies.

Salesforce is the largest supplier of customer-management software. SuccessFactors makes Web-based human resources software, and NetSuite provides online accounting programs.

Social Network Valuations

Facebook and Twitter, social-networking sites that give their services away, have higher private-market valuations than LinkedIn based on potential revenue from advertisers aiming to reach hundreds of millions of users. Facebook, the world’s largest social-networking site, is valued at $55 billion on secondary exchange SharesPost Inc., while micro-blogging service Twitter is valued at $6.2 billion.

Morgan Stanley, Bank of America Corp. and JPMorgan Chase & Co. are leading the offering. The stock is expected to begin trading tomorrow under the symbol LNKD on the New York Stock Exchange.

Personal Profiles

LinkedIn members use the site to search for jobs, recruit employees and find industry experts. While users can create personal profiles for free, the company introduced paid subscriptions in 2005, giving recruiters more access to job candidates and providing business professionals ways to communicate with one another.

The hiring solutions business, targeted at recruiters, accounted for about half of LinkedIn’s $93.9 million in first- quarter revenue, with 30 percent coming from ads. The company’s projected valuation of 11.3 times sales assumes first-quarter revenue is replicated over the next three quarters. LinkedIn’s net income rose 14 percent to $2.08 million in the first quarter. Sales more than doubled.

“It is one of the most exciting companies to go public in recent times,” said Jason Rosenthal, chief executive officer of Ning Inc., a social media company in Palo Alto. “They have built a $250 million-a-year revenue business that’s profitable and growing at a fast clip. Something like that deserves to be highly valued.”

Premium Business

Some analysts are skeptical. Ryan Hunter of Wedge Partners Corp. wrote in a report on May 16 that even at $3 billion, LinkedIn may be overvalued. LinkedIn had previously planned a sale that would have given it a valuation at that level.

Hunter sees a conflict between LinkedIn’s premium subscription business and its advertising business. To satisfy subscribers, the company may need to cut out ads to premium members, hurting revenue, he wrote. Rising competition may also force the company to eliminate premium fees to keep users, with Facebook as a looming threat.

“Facebook users have a substantially higher level of engagement than LNKD users,” wrote Hunter, who’s based in Greenwood Village, Colorado. “If Facebook creates a way for users to feel comfortable managing their professional and social networks on the same platform, we would expect LNKD’s value to its users (and shareholders) to rapidly decline.”

In the planned IPO, about 62 percent of the shares in the offering are being sold by LinkedIn, which said it plans to use the proceeds to fund existing operations and to expand the business, possibly including buying other companies or technologies.

The sellers of the other shares include a venture capital affiliate of Bain Capital LLC, McGraw-Hill Cos., Goldman Sachs Group Inc. and founder and Chairman Reid Hoffman, the prospectus shows. Venture capital backers Sequoia Capital, Greylock Partners and Bessemer Venture Partners aren’t selling shares, according to the filing.

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Amazon server problems disrupt HootSuite, Reddit, Quora, Foursquare

Several popular Internet services are experiencing disruptions this morning due to problems with Amazon Web Services.

According to Amazon’s service dashboard, the company is working to resolve problems with its servers in Northern Virginia.

P roblems with HootSuite, Reddit, Foursquare, Quora, commenting system Livefyre have all been traced to AWS problems, TheNextWeb reported.

The outages are frustrating for those who depend on the services, but it is kind of fun to see the “technical problems” pages some of these startups have designed.

The Twittersphere is having a lot of fun with the fact that the outage follows Judgement Day, aka the day in the “Terminator” franchise when Skynet becomes self-aware and starts its attacks on humanity.

A little Web disruption doesn’t seem so bad now, does it?

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Obama brings political message to Facebook, Silicon Valley

President Obama begins his West Coast tour today in Silicon Valley, where strong support brought big dollars and Internet talent to his last election and where he hopes to re-create that energy this time around.

First stop: Facebook, where he will share the stage with CEO Mark Zuckerberg for a town hall discussion on his plan for reducing the deficit.

Pretty wonky stuff for this high-tech crowd, but he’ll be received warmly by a business community that likes his tech-friendly ideas to blanket the country with wireless Internet connections.

The company will stream the event live at 4:45 p.m. EST from its Menlo Park, Calif., headquarters, and Obama will take previously submitted questions through the Facebook and White House sites.

After the town hall, Facebook will hold two panels with Washington, D.C., and high-tech heavyweights.

Facebook chief operating officer Sheryl Sandberg will participate in a Women in Technology panel. It’s not confirmed, but other participants may include Valerie Jarrett, a senior White House adviser, and Theresia Gouw Ranzetta, an executive at venture capital firm Accel Partners.

Next, Austan Goolsbee, chairman of the president’s Council of Economic Advisers, will participate in a Startup America panel moderated by AOL co-founder Steve Case. Other participants include SunRun President Lynn Jurich, Facebook VP of Engineering Mike Schroepfer, and Spoondate CEO Raissa Nebie.

Obama finishes the day with a public fundraiser at San Francisco’s Masonic Center and a private dinner for 60 people who paid $30,800 each to meet the president at the home of Salesforce.com CEO and cloud computing billionaire Marc Benioff.

Choosing Facebook for Obama’s first major speech in California is notable. The company’s co-founder Chris Hughes left the social network to run Obama’s Web campaign, which became a digital template for politics.

The site has been an important platform to raise awareness of his candidacy and take in donations. For all the talk of the administration’s close ties with Google, he’s going to Facebook’s headquarters to stump for his message on reducing the deficit and the importance of the Internet economy for new jobs and global competitiveness.

Obama has only deepened his ties with high-tech executives since his last run. In February, he attended a private dinner hosted by Kleiner Perkins venture capitalist John Doerr at his Woodside, Calif., home. Attending the dinner were Zuckerberg, Google Chairman Eric Schmidt, Apple CEO Steve Jobs and Netflix CEO Reed Hastings, among others.

Schmidt, Intel CEO Paul Otellini, Cisco CEO John Chambers and many other Silicon Valley titans advise the White House on economic policy and innovation.

But Obama’s decision to deliver his speech at Facebook also comes at a sensitive time for the world’s largest social network. The Federal Trade Commission has investigated its privacy policies, and foreign governments have criticized the company’s sharing of user information with third-party applications. Facebook made corrections and this Tuesday announced new security features for its 500 million users.

The White House earlier this month said for the first time that it believes the nation needs Internet privacy laws to better protect consumers. Privacy groups want any new legislation to limit the collection of personally identifiable information that pinpoints individuals. The FTC also likes the idea of a “Do Not Track” program that would allow users to block Web sites from following their activity online.

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Google enables site blocking

In a blog post Thursday, Google announced that it will enable Web-site blocking on its search engine.

It works like this. Say you do a Google search for something, click on the top result and then find that it’s not a site you want to visit. If you return to Google, there will be a new option next to the “Cached” link to block all results from that domain name. Click that link, and you’ll get a confirmation. If you change your mind about a site, you can manage your blocked sites in your Search Settings.

The blog post notes that sometimes users will have to move onto a new search term — rather than just hitting refresh — to get the sites blocked. Any subsequent searches made with the same search term will show a message where a blocked site would have appeared.

The feature is rolling out today for those using the following browsers and higher: Chrome 9, Internet Explorer 8 and Firefox 3.5.

Have you seen this feature? What do you think about Google’s latest effort to clean up searches?

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Judge rejects Google’s deal with authors and publishers to put books online

In a blow to Google’s bid to put all books online and expand its Internet dominance, a federal judge in New York on Tuesday rejected the search giant’s settlement with authors and publishers, saying the terms “simply go too far” in giving Google an advantage over competitors and copyright holders.
The decision comes as regulators in this country and in Europe scrutinize Google’s supremacy in the search business. The judge’s thinking, laid out in a 48-page filing, echoed many of the antitrust arguments made by the Department of Justice when it criticized the deal a year ago.

Google vowed on Tuesday to continue digitizing books, only a portion of which are affected by the settlement, which would have allowed Google to sell access to millions of out-of-print books to consumers and libraries.

“This is clearly disappointing, but we’ll review the court’s decision and consider our options,” said Hilary Ware, managing counsel at Google. “Like many others, we believe this agreement has the potential to open up access to millions of books that are currently hard to find in the U.S. today.”
Google could appeal the decision or attempt to satisfy the judge’s concerns by negotiating a new settlement.

The judge, Denny Chin of the 2nd Circuit Court of Appeals, said the deal would “arguably give Google control over the search market.” Specifically, Chin was concerned that the settlement would allow third parties to show small portions of books scanned by Google only if they had entered into agreements with the company.

He added the deal also presented concerns about privacy, since Google could potentially collect information on what kinds of books people were reading.The class action settlement, reached in 2008, came after the Authors Guild and the Association of American Publishers sued Google to stop the company from scanning books and putting them on the Web. Under the terms of the deal, Google said it would pay $125 million and allow authors and publishers to collect money anytime their books are viewed online.

Critics of the deal cheered the judge’s decision.

“This opinion is, in effect, a microcosm of the big issues that Google’s confronting in Washington,” said Gary Reback, an antitrust lawyer and leader of the Open Book Alliance, a group that opposed the settlement. “We think it’s as much as we could have asked for. We’re very pleased with it.”

“We believe the court reached the right result on this complex, proposed settlement,” said Gina Talamona, a spokeswoman for the Justice Department. “We are pleased that the court supported our position.”

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Get your website on Google's first result page (with Google's new ranking algorithm)

Guaranteed: your website will be found in the regular (unpaid) top 10 results on Google for the keywords of your choice. It is true and it can be done with IBP.

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Our products and our CEOs have been featured in computer magazines and investment magazines. If you use IBP to get high rankings on Google and other search engines, you use a proven solution from a reliable company.

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Can Google Save Itself From Google?

The New York Times, this past weekend, ran a story about Google building a new kind of manager. It outlined Google’s attempts to create a process to find and create better managers. To me the story didn’t ask the more pertinent question — why does Google need “management mantras” in the first place? And are these needs a symptom of perhaps a malignant ailment?

My questions aside, I do like Google’s candor at admitting to the exercise, even though it gives credence to skeptics’ grumblings about Google’s lack of management structure. It was also a strong reminder that Google is willing to apply its quantitative, algorithmic and data-driven approach to building a management structure for the future.

In my opinion, this data-driven approach might work when it comes to deciding search algorithms, but not to people. After all didn’t mathematician Paul Erdos once say that a “mathematician is a machine for turning coffee into theorems.”

Jokes aside, I think Google’s issues might go beyond just finding good bosses. Though only 11 years old, Google has entered corporate middle age that is showing around its proverbial waistline. To give you sense of what I am talking about — in 2010, Google hired 4,500 people and in 2011 it plans to hire about 6,100.

At the end of 2010, Google had 24,400 employees — a stunning number by any measure, and even more jaw dropping considering that five years ago, the search engine giant had 5,680 employees. (In comparison, Microsoft had about 89,000 employees at the end of its most recent quarter.)
Baby to Big Daddy

In the lifecycle of a technology company that goes from being a start-up to a large enterprise, growth comes in three phases.

1. Early days when the company is almost entirely focused on developing technology and figuring out a business model.
2. Phase Two is when it revs up its engine and starts to bring in dollars, and goes on a hiring binge to support the growth of the business.
3. Phase Three is when it starts to seek newer areas of growth in order to sustain its growth engine, and keeps hiring more and more people.

For Google, Phase One ended around 2002, while Phase Two ended sometime in 2007. Google had about 16,807 employees then. Since then it has added about 7,600 employees and by end of 2011 it will have 28,883 employees according to estimates from Ben Schachter, analyst with Macquarie Capital. It was in 2007, the company started to make a serious push into newer markets — productivity apps and Android OS, followed by Chrome OS, Google TV and the social web., over the course of the next few years.
The Challenges of Growing Up

The very fact the company has to go through an exercise to codify a process for building managers points to the fact that Google is now focusing all its energies inwards, rather than outwards. This is a crucial and perhaps Google’s biggest challenge (hence my choice of the headline.)

It so happens that somewhere between Phase Two and Phase Three, big technology companies start shifting their focus from products to managing their processes and people. The growth in the company size and scope bring in bureaucratic morass and politicking, which in turn breeds a culture of consensus.

Others, who don’t want to spend their creative energies on trying to survive (or just do they their jobs) end up leaving for greener and more importantly, intellectually more challenging enterprises — like the recent exodus of Googlers to Facebook.

These are challenges not unique to Google — pretty much every company goes through such a painful phase. The problem is that Google is facing these issues at a time when it is competing with a more nimble and definitely more formidable foe in Facebook. Furthermore, its recent success in the mobile market notwithstanding, Google cannot afford to exhale as Apple continues to breathe down its neck.

But let’s focus on the Mark Zuckerberg production for now — it is ruthless in its pursuit of its goals, and most importantly it is still in Phase One of its life. That gives the company a lot more flexibility to reshape its future. Facebook may not threaten Google’s revenue stream today, but it will eventually pose challenges to Google’s way of the web: search. It would be fun to watch how the incoming chief executive and co-founder Larry Page helps get Google’s focus back on products and overcome the curse of size.

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Advantages of PSD To XHTML conversion

Introducing PSD and XHTML: XHTML is the latest version of HTML. PSD to CSS Conversion, PSD to XHTML/HTML Conversion is the most important web making services that has been growing in popularity day by day. It is an extended form of HTML it can compete with all the high-level mark up languages. PSD to XHTML conversion for web design services with smooth finishing maintain w3c standard & cross browser supports.

PSD to XHTML conversion is vital for good web design and thus, it is growing in importance everyday and your website will become popular and easily visible, it is important that your website has browser compatibility. This is where PSD to XHTML conversion has proved to be one of the most vital elements when it comes to web designing.

To convert PSD to XHTML design is quite a crucial job. Therefore, you need a professional XHTML developer as proper coding and programming skills are required. If your coding is not done properly, it will take long to load your web pages. This is the reason proper coding is very essential. After the conversion your XHTML template will come out properly on each browser without any complications.



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Google blames software update for lost Gmail data ?

Google blames software update for lost Gmail data CNET Google said today a storage software update was responsible for causing some Gmail users to lose access to their e-mail data and said full functionality would be restored soon.

Some Gmail users--less than 0.02 percent actually affected, according to Google--complained yesterday of suddenly and mysteriously losing e-mails, contacts, and folders. In an update on the situation this evening, Ben Treynor, Google VP of engineering and site reliability czar, apologized for the inconvenience and said the company expects to have the lost data restored soon.

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Now Facebook plays part in college admissions too

Perfect score is not the only criteria for getting admission into a reputed college in US now, off late, Facebook too has become an important selection tool.

Four out of five college admissions officers use Facebook to recruit students, according to last year's survey by Kaplan Test Prep.

"We found that 82 per cent of admissions officers reported that their school is using Facebook to recruit students," Russell Schaffer, Kaplan's Senior Communication Manager, told All Facebook.

The website StudentAdvisor reports at least one case of an applicant being rejected because of something in his or her social media profile.And one interviewer has said she is "absolutely" prejudiced by what she sees online about candidates.

"I think it's always better to be safe than sorry," Allison Otis, who conducts interviews for Harvard College, posted in a thread on the website Quora.

"When you apply to college you spend such a long time crafting an image through your applications and essays that to be careless about your online data is just silly".

Otis said she regularly searches Google for students' names and looks through their Facebook and Twitter profiles.The content of a prospective student's Facebook profile is fast becoming more important than their grades, extracurricular activities, or teacher recommendations, but it's not that huge of a surprise that the social network is playing a role in the admission process.

After all, if recruiters check Facebook when hiring future employees, there's really no reason why schools can't do the same for students.

Sometimes your online profile can be the tiebreaker. It's also important to note that the high number likely also includes college representatives finding interesting students online and encouraging them to apply to their school.

If you're a student, there are two ways to take advantage of this information. On the one hand, you can try to make your Facebook profile as exemplary as possible. This is quite difficult given that you have to stay on top of what your Facebook friends tag you in and so on.

The other option is to simply lock down your Facebook's privacy settings. You should probably already be doing this regardless of whether you are applying to a college, university, or new job.Facebook is much more of a private social network than competing services: if you don't want anyone but your friends to see your Facebook posts, then change your settings!

A Facebook profile obviously doesn't hold as much weight as grades, test scores, extracurricular activities, teacher recommendations and essays.But when you're looking at a tie between equally talented students, social media content could be the tiebreaker.

Dean Tsouvalas, editor of StudentAdvisor, recommends in a recent blog post that students use social media to their advantage.He suggests following the school's Twitter feed or "liking" its Facebook fan page.Students also can post a video resume on YouTube or blog about volunteering efforts or other extracurricular activities and provide a link on their applications.

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Twitter talking to Facebook, Google

LEADING THE DAY: President Obama is set to announce his plan to bring wireless Internet to all parts of the country in a speech at Northern Michigan University. As The Washington Post reported, Obama will announce more than $18 billion in federal funds for the initiative. The money will go to improving infrastructure, helping first responders build a mobile Internet network and development of wireless technology for education, health care and energy. Check back in with us after 1 p.m. for Cecilia Kang's report from Marquette.

Twitter in low-level talks with Google, Facebook: Google and Facebook have reportedly been in talks with Twitter about acquiring the company, though those talks have "gone nowhere," the Wall Street Journal reported Thursday. Discussions with these companies have valued Twitter at $8 billion and $10 billion, the newspaper said.

Nokia, Microsoft talking about a partnership: Nokia and Microsoft are reported to be near finalizing a partnership to use the Microsoft mobile platform in Nokia phones. As Bloombergand the Wall Street Journal reported, Nokia was also in talks with Google to use the Android platform, but those talks seem to have fallen apart. Nokia and Microsoft are reportedly trying to wrap up talks in time for Nokia chief executive Steve Elop to announce the partnership to investors on Friday.

South Carolina prisoners pulled from Facebook: After a Charlotte Post and Courier report showed that several Carolina inmates had Facebook accounts, state representative Wendell Gilliard (D-Charleston) is sponsoring legislation that would make it illegal for inmates to join social networks such as MySpace and Facebook. Inmates were posting to the social networking sites by asking others to post information for them or smuggling cellphones into prison.

Verizon launches iPhone, completes first LTE call: The Verizon iPhone 4 went on sale this morning at 7 a.m. to waiting crowds, and the company continues to make progress on its LTE network. Verizon announced Wednesday that it had completed its first voice over LTE call.

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Twitter talking to Facebook, Google

LEADING THE DAY: President Obama is set to announce his plan to bring wireless Internet to all parts of the country in a speech at Northern Michigan University. As The Washington Post reported, Obama will announce more than $18 billion in federal funds for the initiative. The money will go to improving infrastructure, helping first responders build a mobile Internet network and development of wireless technology for education, health care and energy. Check back in with us after 1 p.m. for Cecilia Kang's report from Marquette.

Twitter in low-level talks with Google, Facebook: Google and Facebook have reportedly been in talks with Twitter about acquiring the company, though those talks have "gone nowhere," the Wall Street Journal reported Thursday. Discussions with these companies have valued Twitter at $8 billion and $10 billion, the newspaper said.

Nokia, Microsoft talking about a partnership: Nokia and Microsoft are reported to be near finalizing a partnership to use the Microsoft mobile platform in Nokia phones. As Bloombergand the Wall Street Journal reported, Nokia was also in talks with Google to use the Android platform, but those talks seem to have fallen apart. Nokia and Microsoft are reportedly trying to wrap up talks in time for Nokia chief executive Steve Elop to announce the partnership to investors on Friday.

South Carolina prisoners pulled from Facebook: After a Charlotte Post and Courier report showed that several Carolina inmates had Facebook accounts, state representative Wendell Gilliard (D-Charleston) is sponsoring legislation that would make it illegal for inmates to join social networks such as MySpace and Facebook. Inmates were posting to the social networking sites by asking others to post information for them or smuggling cellphones into prison.

Verizon launches iPhone, completes first LTE call: The Verizon iPhone 4 went on sale this morning at 7 a.m. to waiting crowds, and the company continues to make progress on its LTE network. Verizon announced Wednesday that it had completed its first voice over LTE call.

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How you and Google are losing the battle against spam in search results

Earlier this month, my friend Rebecca Skloot replaced her hulking big-box TV - I can vouch for its girth, having moved it once - with a flat-screen no thicker than an iPad. She turned it on and, horror of horrors, the picture was lousy.
Displeased, she turned to Google for help. What the search engine delivered was a mess, a collection of spammy sites riddled with ads. So she turned to Twitter, posting: "Old TV died, got newfangled LED TV. Shocked how bad/fake movies look! . . . Others have this prob?"

Solutions to Skloot's technological melodrama rolled in. Fix this setting, turn this off, shazam! A few hours later, she posted: "Thx 4 fixing my TV today! It's example of how Google=in trouble. Googled 4 fix, got spam sites. On Twitter answer=asap."

Skloot's story seems ever more common these days. Google is facing withering criticism from tech bloggers and search engine experts who say the world's premier gateway to digital information is increasingly being gamed by spammers. Google, they say, is losing.

One tech blogger, the well-known iPhone app developer Marco Arment, wrote a post about "Google's decreasingly useful, spam-filled web search." Another blog offered a piece titled "On the increasing uselessness of Google." Yet another headline spoke of "Trouble in the House of Google."

Data seem to back them up. Google's success rate, as measured by the percentage of users visiting a Web site after executing a search, fell 13 percent last year, according to Experian Hitwise, which monitors Web traffic. Microsoft's Bing search engine increased its search efficiency by 9 percent over the same period.

Although there could be several reasons for the disparity, one is most certainly spam in Google's results, analysts said.

"It's clear that Google is losing some kind of war with the spammers," said tech guru Tim O'Reilly, who often cheers Google's technology. "I think Google has in some ways taken their eye off the ball, and I'd be worried about it if I were them."

(Your Take: Is Google getting less reliable?)

Google recently responded with its own blog post, acknowledging some problems and promising to fix them.

"Reading through some of these recent articles, you might ask whether our search quality has gotten worse," the statement said. "The short answer is that according to the evaluation metrics that we've refined over more than a decade, Google's search quality is better than it has ever been in terms of relevance, freshness and comprehensiveness. . . . However, we have seen a slight uptick of spam in recent months, and while we've already made progress, we have new efforts underway to continue to improve our search quality."

Google's predicament, analysts say, comes at a critical moment in the life of the Internet. The company generates billions of dollars in revenue from search ads. But social networks such as Twitter and Facebook offer people the ability to gather information online the way we always have offline - by asking people we know. Studies show we often give greater trust to information gathered from sources we know than from those we don't.

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