Content Optimization

There are aspects of the optimization process that gain and lose importance. Content optimization is no exception to this. Through the many algorithm changes that take place each year, the weight given to the content on your pages rises and falls. Currently incoming links appear to supply greater advantage than well-written and optimized content.
While currently having a bunch of incoming links from high Page Rank sites will do well for you on Google you must consider what will happen to your rankings when the weight given to incoming links drops, or how your website fares on search engines other than Google that don't place the same emphasis on incoming links.
While there are many characteristics of your content that are in the algorithmic calculations,there are a few that consistently hold relatively high priority. These are:
1. Heading Tags
2. Special Text (bold, colored, etc.)
3. Inline Text Links or Anchor text
4. Keyword Density

Heading Tags

The heading tag is code used to specify to the visitor and to the search engines what the topic is of your page and/or subsections of it. You have 6 predefined heading tags to work with ranging from H1 to H6.
By default these tags appear larger than standard text in a browser and are bold. These aspects can be adjusted using the font tags or by using Cascading Style Sheets (CSS).
Due to their abuse by unethical webmasters and SEO's, the weight given to heading tags is not what it could be however the content between these tags is given increased weight over standard text. There are rules to follow with the use of heading tags that must be adhered to. If you use heading tags irresponsibly you run the risk of having your website penalized for spam even though the abuse may be unintentional.

When using your heading tags, try to follow these rules:
• Never use the same tag twice on a single page
• Try to be concise with your wording
• Use heading tags only when appropriate. If bold text will do then go that route
• Don't use CSS to mask heading tags

Never use the same tag twice on a single page. While the H1 tags holds the greatest weight of the entire heading tags, its purpose is to act as the primary heading of the page. If you use it twice you are obviously not using it to define the main topic of the page. If you need to use another heading tag use the H2 tag. After that the H3 tag and so on. Generally try never to use more than 2 heading tags on a page.

Special Text (Optimization using Bold, Italics, Underlines etc.)

When a search engine is scanning page its looking for several factors to determine what is important and what is not. In particular, it looks for text tags such as bold, underline, italics etc to help rank the page.
The reason behind it is quite simple! As the text is formatted specially, search engines think that it is important for users. And hence it is important for Search Engines as well.
"Special text" is any content on your page that is set to stand out from the rest. This includes bold, underlined, colored, highlighted, sizing and italic. This text is given weight higher than standard content and rightfully so. Bold text, for example, is generally used to define sub-headings or to pull content out on a page to insure the visitor reads it. The same can be said for the other "special text" definitions.

Read More

How social bookmarking help us in Linkbuilding

Social bookmarking is not just helps us in traffic generation but we can get so much links through social bookmarking websites for our articles. There are some popular social bookmarking websites like digg, stumbleupon, reditt which are very famous for deriving huge traffic but have you ever imagine that you can increase thousands of links from social bookmarking websites.

What is social bookmarking?In simple words “In social bookmarking system, users save links to web pages that they want to remember and/or share with others.”

There are lots of famous social bookmarking websites like digg, reditt, stumbleupon, mixx & delicious etc. Every website has their own method of bookmarking where you just need to create an account & start saving your bookmarks. There are lots of articles available on web for “how to work on social bookmarking websites”. In this article we would like to share how social bookmarking can help us in linkbuilding & how we can increase thousands of links from these websites.

How to increase links through social bookmarking website? Mixx, proppler, digg, reddit & stumbleupon are the most famous social bookmarking websites to increase backlinks. You just simply need to create an account & follow the below mentioned instructions. Here I am sharing an example about mixx

1. Create account on mixx & other websites with the same name if available. Search available user names on 400 websites. It helps you to become famous in social media. 2. You can use one Gmail id to create account & add that Gmail id in your all profiles. 3. You should spend around 1hr-2hrs in a day to do some activities on your account like network growth & bookmarking. 4. Start adding some social media friends on Gmail. 5. Follow some friends & ask them to follow you back. 6. Once you submit your articles on these websites try to get some votes from IM friends or by sharing on social networking websites like twitter or facebook. 7. If your article is good then Mixx will promote your article on their home page with different-2 categories & you will receive hundreds of links for one article.

Read More

The Importance of Content

Content is what makes the website good or bad and content is the major factor which attracts more and more visitors to the site. Search engines also give very high importance to the sites, which are full of relative content. Considering the main reason behind the website i.e. information, search engines emphasis more on content than anything else.
But just writing some simple text is not enough to rank the page in the search engine. There are several factors on which a search engine evaluates the content and ranks the site. The main aspect any search engine looks in the content is its benefit to the visitor. Also original and well written content is highly appreciated by the search engine. This is because, search engines believes that users are always looking for new and original content. Submitting articles is also becoming popular because of its ability to get linked o other sites. The quality of the content also plays a vital role in search engine rankings.
Lets look what advantage the well written and original content provide! Before writing any content, one thing should be kept in mind that content is the backbone of the site. The main purpose of creating a website is to provide all the possible information as deeply as possible.
Therefore before writing the content you should know what exactly your target audience is and what their interests are.
Original & Well-Written Content:

1. What does your audience want to find?
2. Will you have to do additional research?
3. Are you an expert writer or do you have one on staff?

What Does Your Audience Want To Find?
Assessing your potential visitors’ want does not require a crystal ball. If you have completed and spent quality hours on Step One of this series, fully researching your keywords, you are already well on your way. Delving into those keywords you will often find hints that will push you in the right direction.

Read More

Anchor Text Optimization

As discussed earlier, anchor text is the visible hyperlinked text on the webpage. Anchor text links to a page where the same topic is discussed or it is related to that topic. That means anchor text takes visitor to another site or page where he/she can get some more insights about the topic he/she is reviewing. For example let’s take the four lines written above.
As discussed earlier, anchor text is the visible hyperlinked text on the webpage. Anchor text links to a page where the same topic is discussed or it is related to that topic. That means anchor text takes visitor to another site or page where he/she can get some more insights about the topic he/she is reviewing.
Anchor texts are very important from SEO point of view. The page, which is linked to anchor text, is believed to be highly relevant for search engines. But not only the linked page but also the page containing anchor text gains some importance while ranking on SERP, provided it is using keywords.
Anchor text optimization can be done while link building campaign also. Since presence of keywords in the links pointing to your site also has greater importance, we need optimize that text as well. So it is advisable to write keywords in the title and vary the description accordingly.

It is observed that anchor text is the deciding factor in ranking pages. The site will rank fair if you don’t optimize anchor text. But it will rank much more higher, if we do anchor text optimization. Take the example of ‘miserable failure’ case. Biography of George Bush is linked with ‘miserable failure’ and still it is ranking number one for that keyword. It’s all done without any on-page optimization but only on Anchor text optimization.

Read More