Differences Logo Designers Face Between Macintosh And Windows

Logo design is a creative task and at the same time, it can be really challenging. It involves many factors other than just expertise in design applications. Logo design professionals need to have a good understand of colour usage and its effect on human psychology. They need to study the target audience before starting designing for a client. The task is often tedious and pretty time consuming.
The majority of designers work on Macintosh and Windows platform. There was a time the Apple Macs were regarded the only viable option for any sort of designing, but this is not true anymore. After the advent of Windows 7, a number of graphic designers have started using the Microsoft OS.
For designers, it is often a matter of budget when it comes to choosing the right platform. A Mac also comes bundled with several useful media apps that Windows users miss. Logo designers, who switch from Windows to Macintosh in some point of their career, will face certain key differences in their work.The majority of design applications nowadays have their Mac versions. For example, Adobe apps like Illustrator and InDesign are available for the Apple OS. However, the shortcuts for the OSes can be quite varied which can affect the workflow of the designers to an extent. The saving grace is that most of the apps offer the shortcut customization options.
Mac Designers need to spend less time in Screen capture. Mac offers partial screen capture feature and the users need not use additional cropping. While this can be done in Windows, the users may need to use third party apps. In Mac, it is as simple as pressing the key combination cmd+shift+4. A nice thing is that the Mac users can use the key combinations for doing many works which would require a
multimedia keyboard with dedicated keys in Windows.
A logo design company switching to Mac will face less difficulty is colour synchronization. The Mac’s default Colour profile is more vivid and brighter than that used by default by any Windows version.However, the PC based designers need not lose heart. They can always use the Calibration tools in their systems to set the display of the monitor properly.Backup is crucial for every design based work. This helps in overcoming hardware related glitches and keeping the workflow unaffected amidst crisis. While Windows offers provisions for backup, the Time
machine feature of Macintosh is far more efficient in making periodical and selective backup jobs.
The User Interface in Mac is very intuitive and time saving for the designers. Finding various project materials take far less time in a Mac based computer than in a Windows PC. The keyboard shortcuts in Mac make finding and arranging things even easier. This is applicable for almost any app on Mac,
including the design apps.The Macs have always catered to a niche segment of PC users. Clients regard the design setups using
Mac as more professional and high end compared to the setups that use Windows. A Mac also makesgiving presentation swift and quick. Designers can always carry a MacBook Air with them on the go and give presentations in meetings outside office. It is lighter than most Windows laptops and powerful enough to do moderate multitasking or handle design apps.

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