Online marketers don't need thousands of backlinks to achieve higher rankings in the search engines; what a marketer needs is a backlinking strategy that values quality over quantity. Of course, the more links you get, the better, but they should be quality links.
Backlinks are very important to your search engine rankings and every Internet Marketer should include an ongoing program of building links back to their websites. Some website owners try to take short cuts by purchasing backlinks or signing up for services that promise a multitude of links in a short period of time, but these tactics are not always effective for the purpose. Quality is always better than quantity.
Whatever your method is for getting backlinks, you need to make sure it is serving your purpose and helping you, not hurting you, in the search engine rankings...
If your backlinking strategy is going to be effective, you must get your links on sites that are similar to yours. In other words, websites that sell products and services very much like what you sell.
One hint is to look for websites with your keyword phrase in the domain name or in the page title.
When selecting appropriate sites, always aim for quality. One indicator to look for is Google PageRank; the higher, the better, and if it is higher than yours, even better yet. However, take note that PageRank is not always accurate. When in doubt, consider the quality and value of the site being looked at.
Whenever you can swing it, backlinks from authority sites - sites recognized and respected as leaders in the industry - are always the best. Linking goes both ways and that is another reason to choose sites similar to yours; so you have a better chance of having your link request accepted.
The links you get placed on other sites should be set up with anchor text using your keywords. For example, if your keyword phrase is "home business opportunities" then that should be the anchor text for your link.
It makes sense, then, that the page on your site that you are linking to should be optimized for the keyword phrase being used in the backlink. That is the main reason for getting a backlink, if your purpose is to improve your search engine rankings.
The techniques used to get backlinks, and the places on the Internet where backlinks are possible, are various. Article Marketing is a common method, as is guest blogging. Direct link exchanges are possible, but it is recommended to build the link into the content of the website, using your keywords as anchor text. Some Internet Marketers develop a backlink-building program around blog commenting. Again, choose quality blogs similar to your own website and check to see if they are "do-follow" blogs.
Using a good backlinking strategy that focuses on quality over quantity is very important to an online business. It takes time and dedicated effort, but that is the mark of a professional. If you are not already recognized as an authority in your niche, you now have one more piece to the puzzle.
3 comments:
SEO services are mainly considered the backlinks for all sites. It have many of SEO works.
Custom Software Developer
Excellent read,
Lovely article to read on and I so agree with you that back links should be in quality, not in quantity. Beofer it was counting but now seo expert services can beat a 5 years domain with proper strategy.
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