Anchor Text Optimization

As discussed earlier, anchor text is the visible hyperlinked text on the webpage. Anchor text links to a page where the same topic is discussed or it is related to that topic. That means anchor text takes visitor to another site or page where he/she can get some more insights about the topic he/she is reviewing. For example let’s take the four lines written above.
As discussed earlier, anchor text is the visible hyperlinked text on the webpage. Anchor text links to a page where the same topic is discussed or it is related to that topic. That means anchor text takes visitor to another site or page where he/she can get some more insights about the topic he/she is reviewing.
Anchor texts are very important from SEO point of view. The page, which is linked to anchor text, is believed to be highly relevant for search engines. But not only the linked page but also the page containing anchor text gains some importance while ranking on SERP, provided it is using keywords.
Anchor text optimization can be done while link building campaign also. Since presence of keywords in the links pointing to your site also has greater importance, we need optimize that text as well. So it is advisable to write keywords in the title and vary the description accordingly.

It is observed that anchor text is the deciding factor in ranking pages. The site will rank fair if you don’t optimize anchor text. But it will rank much more higher, if we do anchor text optimization. Take the example of ‘miserable failure’ case. Biography of George Bush is linked with ‘miserable failure’ and still it is ranking number one for that keyword. It’s all done without any on-page optimization but only on Anchor text optimization.

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