Dynamic page optimization

Unlike a normal HTML website, where the content of static pages doesn't change unless you code the changes into your HTML file: open the file, edit the content, save the file, and upload back the server. A dynamic web page is a template that displays specific information in response to queries. The database is connected to the web site and the response is generated through the connected database. These sites are easy to update for webmaster since they’re directly connected to a database where one change reflects all pages. The problem with dynamic sites started when content rich sites failed to rank higher in search engines. The problem lies in its advantage itself. As studied earlier, dynamic pages execute on query.
Users send queries through search engines or they are already coded into a link on the page.But a search engine spider doesn't know how to use your search function - or what questions to ask. Dynamic scripts often need certain information before they can return the page content: cookie data, session id, or a query string being some of the common requirements. Spiders usually stop indexing a dynamic site because they can't answer the question.
Search engines only believe in content and not flashy elements in your web site. Search engine crawlers are programmed in such a way that they can read only the text. Crawlers strictly ignore elements such as pictures, frames, video etc, and read it as an empty space, then move on. Some search engines may not even be able to locate the dynamic page very easily.But even if we make web sites only search engine friendly and not user friendly then most likely we end up losing out visitor. This presents a big problem for marketers who have done very well with their rankings in search engines using static pages but who wish to switch to a dynamic site. This is the reason SEO’s came up with advanced SEO techniques to optimize dynamic pages.

Here are few methods you can use to optimize dynamic pages:

1.Use of software
2.Use of CGI/Perl scripts
3.Re-configuring your web servers
4.Creation of a Static Page linked to an array of dynamic Pages

Posted in: