Keywords

Keyword list is a list of significant and descriptive words that will be used to render the content to users in searches. The words should be similar to the theme of a web site and should be easily integrated in the web site content. Keywords are mental images linked to what lies in the heart of your customer. Keyword selection is based on consumer persuasive research.Keyword selection mainly depends on the theme of website, your target audience,which search engine they are likely to use and finally what keywords they might use to find your product or service.
There are many tools available to generate keywords, known as keyword suggestion tools.The most commonly used keyword suggestion tools are Wordtracker, Overture and Google suggest. The keyword suggestion tool helps to choose relevant and popular terms related to your selected key terms.

Wordtracker:Wordtracker helps web site owners and search engine marketers identify keywords and phrases that are relevant to their or their client’s business and are most likely to be used as queries by search engine visitors.

Overture: Overture’s keyword research tool is basically for Pay-per-Click advertisement where bidding takes place for top rankings in SERP of major search engines and websites including Yahoo!, MSN, AltaVista, AllTheWeb, Dogpile, CNN and ESPN.

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