USE OF HTML Tags:

HTML Tags:

As we know, spiders or crawlers can only read text. When spiders scan a website it actually scans the HTML code of that particular website. There are several HTML tags such as Title tag, Meta tags, Alt tags etc. which should be integrates with the keywords, in terms of greater optimization of the website.

Title Tags:
The Title tag plays a very crucial role in optimizing any web site. Title tag is an HTML code that shows the words that appear in the title bar at the top of the browser. The Title tag is generally the first element of the web site. After that come the Meta tags and Header tags.Title tags contain the theme of the website and hence search engines give substantial importance to this tag. Title tags are the first impression of the web site for crawlers and all the major search engines evaluate the relevance of the website on the basis of the keywords present in the Title tag. This tag is also displayed on the SERP and results contain the text included in Title tag.Title Tag holds significant weight and must be created carefully to ensure that they hold maximum SEO effectiveness and they appeal to the searchers.

Search Engine crawlers consider this tag as the most important element.Generally search engines read about 80-90 characters, therefore the Title tag should not be longer then this. In addition keyword density should be kept in mind while working on the Title tag because it has to be relevant to the ‘webpage’ rather than ‘website’.

Meta Description Tags:
The Meta Description Tag is part of the HTML code that allows you to give a short and concise summary of your web page content. The words placed in this Meta tag, are often used in the Search Engines result pages, just below the Title tag as a brief description of your page.
Some Search Engines prefer to ignore your Meta Description tag and build the description summary on the basis of the search term for the SERP on the fly. They usually pick up parts of the text on your page wherever the search terms appear. The only exceptions are the Flash,Frame or All Image sites that have no content, and some high importance websites, where the search term is not found in the text. In such case, Google picks up your entire Meta Description Tag and displays it.

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