Search engine spamming is the unethical practice for optimizing the site to rank it high on SERP. Spamming is used to trick search engines for higher rankings with the use of some tactics such as repetitive keywords, hidden text and links etc. All search engines penalize websites that use spam. Since time immemorial --or at least since the Internet first began-- webmasters have been using these stratagems to dupe search engines into giving irrelevant pages high search engine placement.
There are overall sixteen tactics that are considered search engine spam. These techniques are:
• Keywords unrelated to site
• Redirects
• Keyword stuffing
• Mirror/duplicate content
• Tiny Text
• Doorway pages
• Link Farms
• Cloaking
• Keyword stacking
• Gibberish
• Hidden text
• Domain Spam
• Hidden links
• Mini/micro-sites
• Page Swapping (bait &switch)
• Typo spam and cyber squatting
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